Sign In

Brendan Loughrey

Creative Director / Copywriter / Content Marketing

Professional Background

Brendan Loughrey is a distinguished creative writer and content creator with several decades of award-winning output. His impressive career has allowed him to work with leading advertising agencies and corporations, defining his versatility and creativity in various domains. Brendan has split his professional journey almost equally between prominent agencies such as Campbell Mithun, now known as McCann, and Martin Williams, as well as in-house roles at Life Time Fitness. His career also includes working as a sole proprietor, where he has collaborated with esteemed brands like Deluxe Corp, Syngenta, and Harley-Davidson. Brendan's contributions have been impactful, with projects reaching over 7 million enthusiasts, showcasing his ability to engage large audiences effectively.

Brendan’s creativity is not just limited to advertising; he is also a published magazine author and a prize-winning photographer, having received accolades from Life Magazine. A highlight of his career is being honored with USA Hockey’s New Leadership Award during their national convention in Colorado Springs, CO. Among his numerous accolades, he has earned recognition for a poster series through the prestigious International Platinum Graphis awards while at Life Time. This breadth of experience underscores Brendan's multifaceted talents in storytelling, brand messaging, and visual communication, making him a leading figure in the creative domain.

Education and Achievements

Brendan Loughrey's academic journey began with his formative studies at Bloomington Jefferson, culminating in a Bachelor of Arts degree in Journalism and Communications at the University of St. Thomas. This educational foundation provided him with the critical thinking and communication skills necessary to excel in the fast-paced world of advertising and marketing.

Throughout his impressive career, Brendan has made significant contributions to various organizations. As the Creative Director and Copywriter at LOUGHREYcreative, he has been at the forefront of innovative marketing strategies. His previous roles include serving as an Associate Creative Director at both 3e, The Life Time Agency and at Life Time Fitness, where he guided numerous award-winning campaigns and athletic events. Brendan's time as a Copywriter at Martin/Williams Advertising and a Traffic Manager at Campbell Mithun helped hone his ability to create compelling narratives that connect with audiences.

Achievements

  • Multiple award-winning creative writer and content creator
  • Published magazine author and prize-winning photographer (Life Magazine)
  • Recipient of USA Hockey’s New Leadership Award
  • International Platinum Graphis award winner for a poster series during tenure at Life Time
  • Extensive experience in digital, app, social, print, and broadcast advertising
  • Creative leader at LOUGHREYcreative, guiding teams to achieve exceptional creative outputs

Brendan's mantra is clear: he aims to create original thoughts and make people smile through his work. As an idea guy, he is constantly cultivating fresh concepts and narratives. Whether working on an extreme triathlon in the desert outside of Las Vegas or exploring industrial paint solutions for shipping containers in China, Brendan is committed to delivering storytelling that resonates with audiences. He believes that the essence of creative writing and copywriting is great storytelling and that this art form will never go out of style.

As a creative director, Brendan not only crafts ideas but also elevates them. He fosters an environment where creativity flourishes, encouraging his team to enhance their original concepts until they transform into compelling stories interwoven with striking visuals and engaging copy. Brendan’s ability to inspire his teammates showcases his leadership skills and dedication to the craft. His belief that everyone is a salesman underscores his understanding of the power of effective communication, further enhancing his credibility as a creative professional.

Brendan possesses a well-rounded skill set that encompasses various forms of media. His expertise spans digital, app, social, print, and broadcast advertising, giving him a comprehensive understanding of the shifting landscape of content creation and consumer engagement. In addition to his professional endeavors, Brendan is also known for his fun-loving personality, making him an enjoyable collaborator in any creative project. With his wit, charm, and a touch of humor, Brendan creates a positive atmosphere that encourages creativity and innovation in every team he works with.

tags':['creative writer','content creator','advertising agencies','Life Time Fitness','copywriting','magazine author','prize-winning photographer','USA Hockey','International Platinum Graphis','digital advertising','social media','print advertising','broadcast advertising','LOUGHREYcreative','life time agency','marketing strategies'],

B
Add to my network

Location

Minneapolis, Minnesota, United States