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Brendan McCarthy

Chief Marketing Officer at Criteo

Brendan McCarthy is the Chief Marketing Officer (CMO) at Criteo, a global technology company specializing in digital advertising and marketing solutions. He joined Criteo in late 2020, bringing nearly 20 years of Fortune 500 strategic marketing and communications experience to the role.12

Career Background

Before joining Criteo, McCarthy held several notable positions:

  • Head of Communications and Product Marketing at Nielsen Global Media for five years, where he helped transform the company's reputation from a legacy television ratings provider to a leading-edge data and technology company.12

  • Senior Vice President roles at Nielsen, including Global Communications and Integrated Marketing & Communications.3

  • Senior Vice President at Edelman, a global public relations agency, where he managed global corporate programs and led high-profile assignments for large corporate and technology clients.3

Role at Criteo

As CMO at Criteo, McCarthy:

  • Leads the Marketing and Communications teams.3
  • Spearheads key transformational initiatives, including a brand refresh and an integrated marketing campaign called "The Future is Wide Open".1
  • Focuses on closing the gap between public perception of Criteo's capabilities and its actual offerings.2

Leadership Style and Philosophy

McCarthy emphasizes:

  • Helping team members understand the bigger picture and the importance of their work.2
  • Creating a high level of expectation and commitment to excellence.2
  • Balancing business challenges with creative aspects in marketing and communications.2

Education

McCarthy attended New York University.3

Brendan McCarthy's LinkedIn profile can be found at: linkedin.com/in/brendan-mccarthy-2200314.3

Highlights

Feb 15 · linkedin

The advertising industry is incredibly fragmented, and the only way forward is through unification.   Our goal at Criteo is to help unite the advertising ecosystem through #commercemedia. That’s why we surveyed 1,000+ marketing leaders from brands, agencies, retailers and publishers around the world for our new report, “The Great Defrag: How commerce media will unite advertising in 2024.” Download your copy of these critical findings here: https://bit.ly/4bB9HOf   Just as 'defragging' improved PC performance back in the 90s, it's time to defrag the ad industry to tackle shared challenges in budget management, campaign activation, ROI measurement, and drive growth together.

Apr 10 · linkedin

Gen Zers are unique and nuanced in how they engage within the world — including how they shop. With intentional consumerism and sustainability top of mind for Gen Z, marketers need to ensure their brand values ring true.

Make sure to download our 2023 #CommerceMedia trends report, which includes insights on #GenZ, and other growth opportunities marketers shouldn’t miss this year. https://bit.ly/412N4wR

Related Questions

What are some key initiatives Brendan McCarthy has implemented at Criteo?
How did Brendan McCarthy's experience at Nielsen prepare him for his role at Criteo?
What is the "Future is Wide Open" campaign about?
How has Brendan McCarthy's leadership style influenced Criteo's culture?
What challenges has Brendan McCarthy faced during his time at Criteo?
Brendan McCarthy
Brendan McCarthy, photo 1
Brendan McCarthy, photo 2
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Location

New York, New York