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Brendan McGeever

Senior Funsultant, Corporate Joy; ex-Google

Brendan McGeever is a talented individual with a diverse background in stand-up comedy, business administration, marketing, and sales.

He holds a Stand-Up Comedy Writing certification from Caroline's Comedy Club and has pursued higher education at prestigious institutions such as Harvard Business School and the University of Pennsylvania.

Brendan has a wide range of professional experience, having worked in various roles at companies like Corporate Joy, Google, Two Start-Ups, Another Thing, Context Optional (later acquired by Adobe), Kraft Foods, Inc., and Trilogy, Inc.

With roles such as Senior Funsultant, Host, Emcee, Comedian, VP Sales, Brand Manager, and Senior Account Executive, Brendan has showcased his versatility and expertise in different areas of the corporate world.

His extensive background in sales, marketing, brand management, and entertainment makes him a standout professional with a unique skill set to offer.

Highlights

Nov 6 · linkedin

Five tips for getting the most out of your Sales Training time:

  1. Keep it simple. Focus the training day on one or two key areas (storytelling, objection handling, negotiations, etc.). If some sellers claim they don't need training on that subject, great!, draft them to help their peers during role plays.
  2. Engage managers. Sales managers are loath to admit they need training, too. Require them to attend the same training (or a managers-only session) -- and ask that they integrate the themes and role-plays into their next several pipeline meetings.
  3. Book a follow-up refresher session. Participants will take the role plays more seriously if they know that in a month they'll be asked to demonstrate what they learned and how they put it into practice.
  4. Use relevant case examples. Be sure your sales trainer develops relevant case examples that closely mirror actual sales challenges and prospective customers that your sellers face.
  5. Observe the 20-70-10 rule. Twenty percent of the sales training time should be introducing concepts; Seventy percent should be small-group role plays; and the remaining ten percent of time should be debriefing the exercise. Just like at the gym, your sellers won't get in shape if they're just standing around listening to the coach talk!

#sales #salescoaching #salestraining #training

May 3 · linkedin

Hello les amis! I've been helping the leadership team at Lynx Educate -- Sylvie, Frances and Lamia -- grow their sales skills around Discovery and Objection Handling. So, I'm thrilled to now help them find their first full-time Sales hire. Please pass this along to your French/English bilingual sales colleagues in France. And, as a bonus, the lucky candidate will get me as an advisor! :-)

Brendan McGeever
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Location

Paris, Île-de-France, France