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Brendan O.

Business Analytics Team Lead @ Braze

Brendan O'Connor, Customer Insights Analyst at Braze

Brendan O'Connor is a Senior Customer Insights Analyst at Braze, a customer engagement platform.1 In his role, he analyzes customer data and uses statistical modeling to provide actionable insights that inform the company's business strategies.

Some key facts about Brendan O'Connor:

  • He has a background in economics from George Mason University
  • He has held positions at companies like Andela, HelloFresh, SESAC, and Sony Music Entertainment
  • His unique blend of analytical expertise, business acumen, and market research experience make him a valuable asset to the Braze team
  • During 2020, Braze sent more than a trillion messages on behalf of customers, giving Brendan and the team a unique window into how send frequency can impact results13

Brendan has authored several articles for the Braze blog, including:

  • "Send Frequency 2021: Exploring Messaging's Impact on Purchases and Conversions"1
  • "Send Frequency 2021: Exploring Messaging's Impact on Engagement and Conversions, Industry by Industry"2
  • "Channel Surfing: What Waves Did Brands Catch in 2020?"3

These articles showcase Brendan's expertise in using data to provide insights that help brands optimize their customer engagement strategies.

Highlights

Dec 17 · braze.com
For SMB Brands, More Messaging Channels Means More Impact
For SMB Brands, More Messaging Channels Means More Impact
Apr 21 · braze.com
Send Frequency 2021: Exploring Messaging's Impact on ... - Braze
Mar 8 · braze.com
Send Frequency 2021: Exploring Messaging's Impact on Purchases ...
Send Frequency 2021: Exploring Messaging's Impact on Purchases ...
Jan 13 · braze.com
Channel Surfing: What Waves Did Brands Catch in 2020? | Braze

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Brendan O.
Brendan O., photo 1
Brendan O., photo 2
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Location

New York, New York, United States