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Brendan O.

Business Analytics Team Lead @ Braze

Brendan O'Connor, Customer Insights Analyst at Braze

Brendan O'Connor is a Senior Customer Insights Analyst at Braze, a customer engagement platform.1 In his role, he analyzes customer data and uses statistical modeling to provide actionable insights that inform the company's business strategies.

Some key facts about Brendan O'Connor:

  • He has a background in economics from George Mason University
  • He has held positions at companies like Andela, HelloFresh, SESAC, and Sony Music Entertainment
  • His unique blend of analytical expertise, business acumen, and market research experience make him a valuable asset to the Braze team
  • During 2020, Braze sent more than a trillion messages on behalf of customers, giving Brendan and the team a unique window into how send frequency can impact results13

Brendan has authored several articles for the Braze blog, including:

  • "Send Frequency 2021: Exploring Messaging's Impact on Purchases and Conversions"1
  • "Send Frequency 2021: Exploring Messaging's Impact on Engagement and Conversions, Industry by Industry"2
  • "Channel Surfing: What Waves Did Brands Catch in 2020?"3

These articles showcase Brendan's expertise in using data to provide insights that help brands optimize their customer engagement strategies.

Highlights

Oct 21 · linkedin

My team is hiring an Associate Data Analyst! If you know someone who fits the following criteria:

-A recent graduate with two semesters of Data Analytics internship experience -A junior employee with one year of on the job experience as a Data Analyst -A Data Science Bootcamp graduate with prior stakeholder management experience -Who is strong in either Python or SQL, with some experience in both

Please sent them our way! Braze is a great place to work and offers an early-career employee the opportunity to be prolific and learn industry best-practices in a supportive environment.

We are also looking for Engineers, Data Engineers, Product Designers, and many GTM/Success roles.

Aug 17 · linkedin

Braze are hiring Product Analysts! If you know someone who has at least four years prior experience working in Product Analytics and are proficient in SQL, Python, and a BI tool, I'd be happy to speak with them.

Related Questions

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How did Brendan O.'s background in economics influence his career in business analytics?
What specific tools or technologies does Brendan O. use in his role at Braze?
Can you provide examples of the actionable insights Brendan O. has provided to Braze?
How has Brendan O.'s experience at companies like Andela and HelloFresh shaped his approach at Braze?
Brendan O.
Brendan O., photo 1
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Location

New York, New York, United States