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Brendan Regan

Acquire, retain, and grow customers for B2B / SaaS. Create innovative, accountable customer life cycle communications.

Brendan Regan is a Digital Marketing and Growth leader at Smartsheet, based in Seattle.2 In his role, he focuses on creating meaningful marketing strategies that emphasize a human touch and customer engagement.1

Key highlights of his professional profile include:

  • Head of Digital Sales at Smartsheet
  • Specializes in creating personalized marketing campaigns
  • Passionate about understanding customer experiences and translating them into effective marketing strategies1

One of his notable achievements was redesigning email series for potential and new Smartsheet customers by incorporating authentic customer stories and "love letters" from customer conferences. This approach resulted in:

  • 9% higher click-through rates
  • Lower unsubscribe rates
  • Increased product engagement metrics1

Regan's marketing philosophy centers on making one-to-many email communications feel more personal and meaningful, with the goal of inspiring customers to achieve more through their software platform.1

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Brendan Regan
Brendan Regan, photo 1
Brendan Regan, photo 2
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Location

Seattle, Washington, United States