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Brennon Garrett
Founder New Theory
Professional Background
Brennon Garrett is a highly skilled software engineer with a unique professional trajectory that includes an impressive stint as a Chief Marketing Officer. This uncommon blend of technical and marketing expertise has afforded him a distinctive viewpoint on the intricate relationship between product development and growth strategies. As the founder and CEO of New Theory, Brennon is committed to enabling teams to achieve accelerated and sustainable growth through the optimization of their products. He utilizes techniques such as user interviews to enhance user experiences and drive product improvements, placing user needs at the forefront of product development.
Prior to his current role, Brennon was the Chief Marketing Officer at Sidewalk, Inc., where he played an integral role in shaping marketing strategies that significantly impacted the company’s growth and outreach. His earlier experiences include a solid foundation as an Associate at Stripes Group, a venture capital firm that invests in technology-centric companies. Furthermore, Brennon co-founded Odyssey Web, a venture that ultimately transitioned into what is known today as CLEARLINK, showcasing his entrepreneurial spirit and ability to innovate in the tech space.
Education and Achievements
Brennon Garrett holds a Bachelor's Degree in Philosophy from Columbia University in the City of New York, where he cultivated critical thinking, analytical skills, and a deep understanding of human behavior and decision-making. This educational foundation has proven invaluable in both his marketing and software engineering roles, as it empowers him to approach problems with a unique philosophical perspective that prioritizes user-centric solutions.
Throughout his career, Brennon has maintained a strong focus on the intersection of technology and human interaction, which is evident in his approach at New Theory. The insights gained through his philosophy studies allow him to better understand the motivations of users and the factors that promote effective product engagement.
Achievements
Brennon is celebrated for his remarkable ability to bridge the gap between product innovation and effective marketing strategies. His role as the Chief Marketing Officer at Sidewalk, Inc. was characterized by the application of data-driven decision-making to improve customer engagement and retention.
Under his leadership at New Theory, Brennon has developed a robust framework that utilizes qualitative research, including user interviews, to inform product development processes. This method not only drives product optimization but also encourages a culture of empathy and responsiveness towards the end-users, making products more aligned with real-world needs and preferences.
Brennon’s journey reflects his dedication to driving growth and innovation in the technology sector, supported by a strong educational background and diverse professional experiences that equip him with the resources necessary to foster meaningful change.
