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Brent Bouldin
Founder - New Media Advisors ► I help financial services brands achieve record performance in search and local digital marketing while reducing marketing spend
Brent Bouldin is a seasoned marketing executive and digital strategist with extensive experience in regulated industries. He is currently a Partner at New Media Advisors, where he empowers marketers to improve their digital marketing performance.1
Bouldin's career highlights include:
- Head of Marketing, Media and Customer Acquisition at Choice Hotels International (2018-2020)1
- Senior Vice President of Enterprise Digital Marketing & Media Activation at Bank of America Merrill Lynch (2010-2018)1
- Manager in Deloitte Consulting's Strategy practice (2008-2010)1
- Senior Manager at The North Highland Company (2005-2008)1
He has also held positions at Wachovia, FedEx, and Ernst & Young LLP.1 Bouldin's expertise spans digital media, search management, e-commerce strategy, and marketing analytics.1
Bouldin holds a BS in Management with High Honors from Georgia Institute of Technology and an MBA from UNC Kenan-Flagler Business School.1 He frequently shares insights on SEO, content marketing, and digital strategy through his LinkedIn posts.234
Highlights
𝗚𝗼𝗼𝗴𝗹𝗲'𝘀 𝗽𝗮𝘁𝗲𝗻𝘁 𝗼𝗻 𝗔𝗜 𝗢𝘃𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗶𝘀 𝗮 𝘄𝗶𝗻𝗱𝗼𝘄 𝗶𝗻𝘁𝗼 𝘄𝗵𝗮𝘁'𝘀 𝗰𝗼𝗺𝗶𝗻𝗴 𝗶𝗻 𝘀𝗲𝗮𝗿𝗰𝗵. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝘆 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗿𝗮𝗱𝗮𝗿.
It’s not just about the tech—it’s a roadmap for where your content strategy needs to go if you want to be visible in those AI summaries.
Here’s what this patent tells us:
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𝗞𝗲𝗲𝗽 𝗜𝘁 𝗖𝗹𝗲𝗮𝗿: Google’s AI is designed to spotlight content that’s clear and structured. If your content is a long and winding story, it’s going to get overlooked. Streamline your message—make sure your key points hit right from the start.
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𝗥𝗲𝗹𝗲𝘃𝗮𝗻𝗰𝗲 𝗥𝘂𝗹𝗲𝘀: This AI is all about being in the moment. It’s not enough to be an authority; your content needs to be timely and relevant to what your audience cares about right now. Keeping your content up-to-date is crucial to staying ahead.
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𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗜𝘀𝗻’𝘁 𝗢𝗽𝘁𝗶𝗼𝗻𝗮𝗹: Google’s push for structured data is a big hint. If your content isn’t organized and easy to navigate, it’s going to get buried. Schema markup isn’t just a nice-to-have—it’s essential.
𝗔𝗰𝘁𝗶𝗼𝗻𝘀 𝘁𝗼 𝗧𝗮𝗸𝗲:
- 𝗔𝘂𝗱𝗶𝘁 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Sharpen it to the point.
- 𝗨𝗽𝗱𝗮𝘁𝗲 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆: Align with current trends.
- 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲𝗱 𝗗𝗮𝘁𝗮: Don’t let your content get lost.
This patent is more than just a tech update—it’s a window into what's coming. Adjust your strategy now, or risk being left behind.
How are you adapting your content strategy for AI-driven search results?
𝗪𝗵𝘆 𝗙𝗶𝗻𝗮𝗻𝗰𝗶𝗮𝗹 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 𝗖𝗮𝗻'𝘁 𝗔𝗳𝗳𝗼𝗿𝗱 𝘁𝗼 𝗜𝗴𝗻𝗼𝗿𝗲 𝗦𝗘𝗢
In financial services, reaching the right audience is everything. Yet, many companies struggle with this, even when investing in SEO. So why isn't SEO working as well as it should for some? It's not that SEO is broken—far from it. The problem is that many are just scratching the surface.
The fact is SEO isn't just about climbing Google rankings; it's about building trust in an industry where trust is hard to come by. When people search for financial advice, they're not just looking for information—they're seeking someone they can rely on. That's why SEO is critical.
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𝗧𝗿𝘂𝘀𝘁 𝗕𝗲𝗴𝗶𝗻𝘀 𝘄𝗶𝘁𝗵 𝗦𝗘𝗢 In finance, trust is everything. People are skeptical, and rightfully so. SEO helps bridge that gap. When your content ranks high on Google, it's like getting a vote of confidence from the internet's most trusted source. This trust can be the difference between a prospect clicking through or moving on.
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𝗟𝗼𝗰𝗮𝗹 𝗦𝗘𝗢: 𝗧𝗵𝗲 𝗨𝗻𝗱𝗲𝗿𝗿𝗮𝘁𝗲𝗱 𝗣𝗼𝘄𝗲𝗿𝗵𝗼𝘂𝘀𝗲 Think local SEO doesn't matter in finance? Think again. Nearly half of all Google searches have local intent. If you're not optimizing for it, you're leaving money on the table. Ensure your business appears in local search results and cultivate consistent reviews to significantly boost your visibility where it matters most.
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𝗣𝗥 𝗮𝗻𝗱 𝗦𝗘𝗢: 𝗔 𝗪𝗶𝗻𝗻𝗶𝗻𝗴 𝗖𝗼𝗺𝗯𝗼 Here's an often-overlooked tip: PR and SEO are better together. Quality backlinks from reputable sites not only elevate your brand but also push your content higher in search results. It's SEO on steroids. If your PR team isn't collaborating with your SEO efforts, you're missing a massive opportunity.
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𝗔𝗜: 𝗔 𝗧𝗼𝗼𝗹, 𝗡𝗼𝘁 𝗮 𝗠𝗮𝗴𝗶𝗰 𝗪𝗮𝗻𝗱 AI is everywhere, and yes, it can help with SEO, but it's not a replacement for human insight. Google values expertise, experience, and trustworthiness—qualities AI can't fully replicate. Use AI to streamline processes, but always add your unique perspective. That's what will set you apart in search results and with your audience.
Bottom line? SEO isn't just a technical exercise—it's a strategy for building lasting relationships in a trust-driven industry.
If you're in financial services and not maximizing your SEO potential, it's time to rethink your approach. If you need help, New Media Advisors can help.
#SEO #searchenginemarketing
