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Brent McKay

Digital Strategy Lead

Brent McKay is a seasoned Digital Strategy Lead with a rich background in Digital Media Planning, Communications Planning, Analytics, and UX Design.

With a solid foundation in Analytics and Digital Media Planning dating back to 2000, Brent has worked with prestigious clients like IBM, Bank of America, and LG.

Transitioning to the role of Digital & Client Lead from 2012 to 2018, Brent managed both Media and Strategy aspects, playing key roles in projects involving American Express and Nestlé.

Since 2018, Brent has honed his focus on Strategy, specializing in UX and Design Thinking.

Educationally, Brent holds a Bachelor of Arts in Japanese from Middlebury College and has pursued certificates in User Experience (UX) Design Immersive from General Assembly and User Experience Design from UC San Diego Extension.

Brent's professional journey includes pivotal roles such as Director of Digital Strategy at Infor, Senior Partner positions at GroupM overseeing media for Nestlé, and managing digital media planning and strategy for American Express and LG at Mindshare.

Prior to these roles, Brent held influential positions at renowned companies like Digitas, Deutsch, OgilvyOne, and Japan External Trade Organization (JETRO).

Brent McKay
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Location

New York City Metropolitan Area