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Brent Scrimshaw
Chief Executive Officer - Executive Director at Enero Group
Brent Scrimshaw is a global business leader with extensive experience in marketing, sports, and creative industries. He currently serves as the Chief Executive Officer and Executive Director of Enero Group, a position he has held since July 1, 2020.14
Career Highlights
Nike Inc.:: Scrimshaw spent 18 years at Nike, holding several leadership positions including:
- Vice President/Chief Executive of Western Europe
- Chief Marketing Officer for EMEA
- General Manager Regional USA (based in New York City)
During his time at Nike, he contributed to the development of the company's worldwide commercial strategy in Europe, the USA, China, and Japan.4
Unscriptd:: After his tenure at Nike, Scrimshaw founded and served as CEO of Unscriptd, a technology-led sports media company. The company was later acquired by The Players Tribune in New York in 2018.46
Enero Group:: Appointed as CEO and Executive Director in July 2020, Scrimshaw has been leading the creative technology company, which includes agencies such as BMF, Hotwire Group, CPR, Orchard, and OBMedia.14
Board Positions
Scrimshaw has held several board positions, including:
- Non-Executive Director of KMD Brands Limited (formerly Kathmandu Holdings)
- Former Non-Executive Director of Catapult Group International Limited
- Former Non-Executive Director of Fox Head Inc. in California, USA
- Former Non-Executive Director of Rhinomed Limited
- Former Non-Executive Director of Melbourne International Arts Festival4
Expertise
Brent Scrimshaw is known for his expertise in:
- Global sports industry
- Digital and data technology
- Marketing and media communications
- Consumer brands
- Retail
- Technology-enabled businesses14
Recent Developments
As of October 1, 2024, Brent Scrimshaw resigned from his position as CEO of Enero Group to pursue another opportunity.2 Shortly after, on October 2, 2024, it was announced that Scrimshaw had been appointed as the new group chief executive of KMD Brands, an apparel retailer where he had been serving as a director since 2017.3
Brent Scrimshaw's LinkedIn profile can be found under the username brent-scrimshaw-4ba5396, where he is listed as having 500+ connections and being based in Sydney.5

