Sign In

Brett Hightower

Digital Marketing - Analytics & Tech at Nordstrom

Brett Hightower is a digital marketing professional currently serving as the Manager of Digital Marketing Enablement at Nordstrom. He has been in this role since January 2020, where he has successfully built the Digital Marketing Enablement team. His responsibilities include focusing on audience management, data governance, and cross-functional collaboration with Product & Engineering teams.12

Brett's expertise lies in developing strategies for data integration and privacy compliance, as well as leading discussions on the future of digital marketing. Before joining Nordstrom, he worked at Spark Foundry, coordinating audience activation for high-profile clients like Starbucks and REI, and at HackerAgency, where he managed campaign segmentation and analysis for AT&T.1

Brett holds a Master of Business Administration with a focus on Data Analytics and a Bachelor of Arts in Apparel Merchandising from Washington State University.1

Related Questions

What are some key strategies Brett Hightower has implemented at Nordstrom?
How has Brett Hightower's role evolved since he joined Nordstrom in 2020?
What are some notable projects Brett Hightower has led at Nordstrom?
How does Brett Hightower's background in data analytics influence his digital marketing strategies?
What challenges has Brett Hightower faced in his role at Nordstrom?
Brett Hightower
Brett Hightower, photo 1
Brett Hightower, photo 2
Add to my network

Location

Greater Seattle Area