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Brett Norgaard

Independent Go-to-Market Researcher - Business Development Research and Insights for Sales Opportunities - Early Stage SaaS Technology and Healthcare Services Companies

Brett Norgaard is a seasoned go-to-market professional with over 30 years of experience in designing, selling, positioning, and delivering technology-based solutions across various industries.12 He is the founder and Chief Go-to-Market Consultant of Buyer Invested Selling, where he leads and facilitates client engagements.1

Professional Experience

Norgaard's career spans several key roles:

  • Chief Go-to-Market Officer at Buyer Invested Selling (June 2018 - Present)
  • Business Strategy Consultant at Line of Sight, LLC (October 2015 - June 2018)
  • Sales Director at Four51 (July 2012 - October 2015)
  • Sales Director at Kinetic Data (November 2009 - June 2012)
  • Principal at Norgaard Marketing Group, Ltd. (April 1998 - January 2009)

Expertise

Norgaard specializes in:

  • Go-to-market strategy
  • Sales enablement
  • Strategic planning
  • Business process improvement
  • Competitive intelligence
  • Market research
  • Influencer positioning

He has worked with various clients, including startups, early-stage companies, and established players in the financial services, healthcare, and managed service markets.2

Education and Certifications

  • BS in Political Science from St. Olaf College
  • Pragmatic Institute Certified (issued August 2015)2

Brett Norgaard is known for his approach called "Buyer-invested Selling" and his ability to help sales teams learn about, prepare for, and aggressively pursue ideal opportunities.2

Related Questions

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How has Brett Norgaard's career evolved over the past 30 years?
What are the main benefits of Brett Norgaard's "Buyer Invested Selling" method?
Can you provide examples of successful go-to-market strategies Brett Norgaard has implemented?
What industries has Brett Norgaard primarily worked with?
Brett Norgaard
Brett Norgaard, photo 1
Brett Norgaard, photo 2
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Location

Greater Minneapolis-St. Paul Area