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Brett Rivers
Sr. Global Category Manager, Performance Footwear at The North Face
Brett Rivers is a senior executive in the footwear industry, currently serving as the Sr. Global Category Manager for Performance Footwear at The North Face.1 Here are some key details about his background and role:
Professional Experience
Brett has been with The North Face since November 2019, starting as the Program Launch Manager for VECTIV Footwear before moving into his current role in February 2021.1 As Sr. Global Category Manager, he is responsible for:
- Global category management of Trail Run, Hike, and Climb footwear categories
- Long-term franchise planning and seasonal style conception
- North America Wholesale Merchandising, including channel assortments and meeting line efficiency KPIs
- Working closely with Specialty Sales teams and conducting strategic product meetings with key retail partners
Previous Roles
Before joining The North Face, Brett's experience includes:
- CEO of RVR Sports Group (2019-2021), providing brand consulting in the Run and Outdoor industries
- Founder, Owner, and Creative Director of San Francisco Running Company (2012-2019)
- Revenue Product Manager at Zynga (2008-2012)
Entrepreneurial Background
Brett has a strong entrepreneurial background, having founded the San Francisco Running Company in 2012.1 He helped redefine running retail culture by emphasizing brand building, experiential retail, community events, and expert customer service.
Education
Brett holds a BA in Political Science with a Communications Minor from the University of California, Davis (1999-2003).1
Expertise
His areas of expertise include:
- Managing projects with an entrepreneurial mindset
- Driving success in product development, sales, and marketing
- Building high-performing teams
- Creating and organically marketing brands with a focus on community and authentic storytelling
Highlights
Footwear Product Friends! We are hiring an Associate Product Manager on our awesome Global Footwear team here at TNF HQ in Denver. Performance Footwear product line management or footwear development experience is a chief requirement. Our team will be building and accelerating the next generation of performance #hiking, #trailrunning and #climbing #footwear here at The North Face.
We also have roles open for experienced Footwear Developers. All roles are available on our Workday job site.
Happy trails! 🏔💪🙌
#neverstopexploring #thenorthface #tnf #footwearindustry Second Nature Media
Super excited that The North Face Footwear has been honored with an ISPO Award for the Summit VECTIV Pro 2! Our incredible athlete team has been validating this at the top of the podium all winter and spring. This award is the result of the amazing teamwork across ALL TRIANGLES, Donnie Stiff, Kyle Story and all of our partners here at TNF HQ, TNF EMEA and across the globe. #neverstopexploring ! 🏔️💪🙌
"5 reasons why the The North Face Summit VECTIV™ Pro 2 convinced the ISPO Award jury: _Ultralight foam midsole with high rebound _Seamless internal debris bootie for a comfortable and secure fit _Full-length carbon-fiber plate with stability wings and a forked design _Rockered midsole geometry engineered for long-lasting forward propulsion _Rubber outsole with high-traction 3.5 mm lugs optimized for trail terrain"
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