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Brian Barnes

Vice President, Qualitative Services at M/A/R/C Research

Brian Barnes is the Vice President of Qualitative Services at M/A/R/C Research with a wealth of experience in qualitative research and consumer marketing.

With a background in MBA and Psychology from Wake Forest University and the University of North Carolina at Chapel Hill respectively, Brian has a solid educational foundation.

He has a diverse experience across various industries such as CPG, telecommunications, healthcare, and more, utilizing a wide range of research methodologies including online, telephone, and in-person settings.

Brian's expertise includes moderating, qualitative consultation, branding strategies, product development, and consumer experiences, making him a versatile professional in the field.

Having previously held roles at M/A/R/C Research, Brian has demonstrated proficiency in managing successful product launches, developing national media campaigns, and establishing key partnerships with major retail accounts.

He is a trained moderator and qualitative analyst at RIVA Institute and is affiliated with the Qualitative Research Consultants Association (QRCA), showcasing his commitment to professional development and industry best practices.

Brian Barnes
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Location

Winston-Salem, North Carolina, United States