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Brian Burke
Biotech Strategist - MBA/MPH
Brian Burke is currently the Integrated Insights Manager - Global Product Strategy at Genentech, a position he has held since February 2019. He is based in the San Francisco Bay Area and is recognized as an analytically driven professional in the life sciences sector, with a strong focus on strategy development, launch execution, marketing, and data science.
Professional Background
- Current Role: As Integrated Insights Manager, Burke is responsible for forecasting and strategy development to support pipeline decisions. His work involves close collaboration with global medical and development teams. He has led initiatives such as portfolio scenario planning for clinical trials and has been instrumental in developing launch strategies that have exceeded performance expectations for products like Polivy.1
- Previous Experience: Before his current role, he served as an Insights Leader in Global Product Strategy at Genentech and held a marketing manager position focusing on lymphoma marketing. His career includes significant roles at Intuitive Surgical and The Beacon Group, where he managed multiple project teams and developed strategic recommendations for clients in healthcare and biopharmaceuticals.1
Education
Brian holds an MBA from the Haas School of Business at the University of California, Berkeley, along with a Master of Public Health (MPH). This educational background supports his analytical approach to life sciences strategy.1
Skills and Expertise
- Data Science and Market Insights: He specializes in leveraging data science to generate market insights that inform strategic decisions.
- Cross-Functional Collaboration: Burke has a track record of working closely with commercial teams and stakeholders to align strategies with market needs.
- Performance Management: He actively manages key performance indicators (KPIs) to ensure accountability and focus on strategic priorities during product launches.1
Overall, Brian Burke's combination of analytical skills, strategic insight, and extensive experience in the life sciences industry positions him as a key player in Genentech's product strategy initiatives.
