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Brian Burlingame
Chief Executive Officer, Latin America
Brian Burlingame is the CEO of Latin America at Burson, a position he assumed after the merger of BCW and Hill & Knowlton on July 1, 2024.46 Previously, he held the same role at Hill & Knowlton, starting in September 2022.15
Before his role at Hill & Knowlton, Brian was the CEO of JeffreyGroup, a Latin America-focused agency acquired by WPP in 2022.14 He joined JeffreyGroup in 2000 and became CEO in 2015, during which time the firm experienced significant growth.1 His responsibilities included overseeing the expansion of data analytics capabilities and the development of the Social Impact and Purpose practice area, which addresses ESG issues within corporate sustainability programs.12
Brian has over 25 years of experience in marketing communications and international business in Latin America.123 He has consulted with multinational companies across various sectors and geographies.3 Before joining JeffreyGroup, he held marketing and management positions at a U.S. environmental technology company, a leading insurance provider, and an Ecuadorian division of a U.S. mining company.1
Brian holds an MBA and a Master’s in International Business from the University of Miami, as well as a Bachelor’s degree in International Business from Missouri State University.13 He is fluent in English, Spanish, and Portuguese.123 Brian also serves on the Board of the Missouri State University Foundation.1
Highlights
It's a wrap on our first Burson Latin America Leaders Summit held in the vibrant metropolis of São Paulo! Our leaders from Burson, JeffreyGroup, and MÁQUINA across functional areas came together to focus on clients, people, and purpose, while aligning on strategies to help us leverage the power and value of the new Burson. I want to thank our team of talented and engaged professionals across the LatAm region. Special thanks to Jerry Lombardo, Global CFO, and Kristine Boyden, Americas CEO, for their time, attention, and insights. And our Summit wouldn't have been possible without the support of our dedicated staff, including Margareth Putti, Néia Carvalho, and Vinicius Fernandes. Let's go!
Grateful to our clients Ana Paula Locatelli from Disney Experiences and Ted Ketterer from The Coca-Cola Company for the session on #creativity with our Burson Latin America leaders. This week, our team put in the work with our WPP AI tools while planning for growth! #Burson #JeffreyGroup, #Máqina
