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Brian Burns
Co-Founder at Gigantik | Sports Loyalty & Engagement | Web3
Brian Burns is a seasoned professional with over 20 years of experience in software, networking, and security products. He is the co-founder of Gigantik, a leading fan loyalty and engagement platform for sports teams and leagues, previously known as GigLabs. Brian has successfully collaborated with renowned sports properties like The University of Miami, The Atlanta Hawks, UFC, NFL, and many more.
With a background in Electrical Engineering from Georgia Institute of Technology, Brian has held key positions such as Co-Founder, CTO & Business Development at Gigantik, Product Manager at Dispersive Technologies Inc., Director of Systems Engineering at Dispersive Technologies Inc., Software Manager at ADVA Optical Networking, and other notable roles in the technology sector.
Brian has a strong track record of driving agile adoption in his previous roles and possesses expertise in designing and developing cutting-edge Web3 products. His skills include smart contract development across Ethereum and EVM-based blockchains, as well as the Flow blockchain using languages like Solidity and Cadence. He is well-versed in blockchain standards such as ERC-20, ERC-721, ERC-998, ERC-1155, ERC-1538, and ERC-2535, along with equivalent standards on the Flow blockchain.
His areas of proficiency span NFTs, marketplaces, wallets, payments, gaming, metaverse, 3D/VR, decentralized finance (DeFi), AMMs (automated market maker smart contracts), and insurance solutions. Brian's experience includes leading global teams in various capacities, including product management, software engineering, and systems architecture, making him a versatile and knowledgeable professional in the tech industry.
Highlights
Ticketmaster launches token-gated ticket sales for artists, starting with Avenged Sevenfold (https://lnkd.in/gZHZ4URt). Why is this big news?
It solves the Taylor Swift presale debacle that happened last November. Avenged Sevenfold singer Matt Sanders describes it as "assuring fans get the best tickets at the best prices without bots, scalpers and long wait-times.”
When combined with the Gigantik loyalty platform, artists, sports teams, and entertainment companies can ensure actual loyal fans get first access to tickets.
🎟 Using Gigantik, artists can distribute free loyalty passes to the general public (they are NFTs under the covers, but fans don’t need to know that). Scalpers can even get passes. But this is just a starting point.
🎟 Every time fans go to a show, purchase merchandise or vinyl releases, or listen to a certain amount of music on Spotify, Gigantik can upgrade loyalty passes automatically.
🎟 For example, artists can airdrop additional NFTs to fans, which upgrade the fan’s loyalty pass / status (artists can also add redeemable rewards, experiences, and benefits to passes).
🎟 Ticketmaster verifies the fan owns an eligible Gigantik pass with high enough loyalty status before giving them access to the presale.
In short: 👉 Gigantik’s loyalty platform gives artists, bands, and sports teams, the ability to provide their fans with loyalty pass. As fans engage, the pass gets upgraded. 👉 Ticketmaster can verify these passes, giving the actual loyal fans early access to ticket sale.
This should be very good news for Taylor Swift's next tour!
What if you don't use Ticketmaster?
Good news! Gigantik allows fans to put their loyalty passes in their phone’s Apple or Google wallets, just like a Ticketmaster ticket. To scan/verify a fan's pass, use a mobile phone or tablet and scan the QR code of the fan's pass. No apps need to be installed and no special equipment is needed.
This allows any event, retail location, or business to verify a loyalty pass anywhere in person.
Want to learn more? Feel free to reach out to me directly or via email at [email protected].
#ticketing #ticketmaster #taylorswift #avengedsevenfold #loyalty #marketing #brandpartnerships #web3 #nft
