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Brian Chapman

President and Head of Global Design and Development, Toy/Game/Consumer Products at Hasbro

Brian Chapman is a seasoned professional with a strong background in creating exceptional play experiences and maximizing trans-media and trans-merch opportunities.

His expertise lies in leading cross-functional development teams to drive innovation efficiently and sustainably while overseeing all aspects of development including design, engineering, branding, and packaging.

Brian has a notable track record of driving creative inspiration for various blockbuster movies and toy lines including Transformers, GI-Joe, Stretch Armstrong, and My Little Pony, among others.

He is dedicated to fostering creative culture, organizing key inspiration events and initiatives to promote innovation across the organization.

Brian has played a key role in developing and maintaining product development pods globally and has worked closely with major licensors such as Lucas Film, Universal, WB, DC, and Marvel.

His specialties include change leadership, building trans-merch and trans-media brand opportunities, nurturing creative culture, driving innovation, managing global creation networks, and leveraging the power of storytelling.

Brian Chapman holds a BA in Industrial Design from Purdue University and serves as the Head of Global Design and Development for Toy/Game/IP at Hasbro, having previously held the position of VP Design, Boys division at the same company.

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Location

Pawtucket, Rhode Island, United States