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Brian Fitzsimmons
Director, Licensing & Business Development at Barstool Sports
Brian Fitzsimmons is a seasoned professional with a wealth of experience in licensing, business development, brand and product marketing, partnership management, content strategy, and audience development in the digital space. He has been a pivotal figure in driving growth and expansion for Barstool Sports, a prominent and influential media brand on the internet, for over 6 years. With a background that includes roles at Front Office Sports, AOL, MSG Networks/News 12, and Sacred Heart University, Brian has a deep-rooted understanding of the media and sports industries. His credentials also include the publication of the acclaimed biography 'Celtic Pride: How Coach Kevin Boyle Took St. Patrick to the Top of High School Basketball' and receiving the Editor's Choice award and Rising Star designation in 2012. Brian is an Alumni Board Member at Sacred Heart University and a recipient of the 2023 Distinguished Alumnus Award, having also completed a Certificate in Organizational Leadership from Harvard Business School.
Highlights
Thanks to a lot of hard work with our great partners at Virtual Dining Concepts over the last several months, Pardon My Cheesesteak is ready for its biggest football season yet, when we'll be reaching more consumers than ever before.
We're so excited that hungry fans will find PMC food trucks and concession stands in various big-time football stadiums this weekend and each week throughout the fall/winter.
Having multiple locations at Alabama, Baylor, Texas, Texas A&M, TCU, Arizona State, USC (just to name a few) college stadiums — as well as some NFL stadiums — shows how the brand continues to become more ingrained in the sports world and, more specifically, synonymous with fans' go-to gameday food.
We've also doubled our direct database since the Super Bowl, thanks to deploying new marketing strategies, increasing distribution, and experimenting with expansive menu options that fans have come to love (s/o "The Max Special").
Championships are won in the offseason, right? Saturday can't come soon enough.
pardonmycheesesteak.com
Soon.
➡️ https://lnkd.in/e4k5GYip
