Suggestions
Brian Nentwick Jr.
Senior Creative Account Manager at WITHIN
Brian Gallo is an experienced marketing professional with a focus on account management and project management for consumer-facing brands, particularly in the CPG industry. He excels in developing media strategies and analyzing campaign data to optimize results for advertising campaigns. With a B.A. in Music Industry and a minor in Philosophy from the State University of New York College at Oneonta, Brian has an impressive professional trajectory. He has held several positions, including Senior Creative Account Manager at WITHIN, Client Development Manager, Senior Account Manager, and Account Manager at Red Apple Creative, Senior Manager of Business Development, and Business Development Specialist at Barrington Media Group, Manager's Assistant at Little Giant Entertainment, and Office Assistant/Intern at Magus Entertainment. Additionally, Brian has a strong background in music, having served as Vice-President and Marketing Director of the Red Dragon Records.
Highlights
Podcasts continue to grow across the board. It's become a format of content that anyone can participate in, and everyone wants a piece of. Spotify pushing this hard into podcasts has a number of implications, from Spotify created content and ad sales potential, to continued change in user behavior.
As an avid podcast listener myself, it's amazing how this development has done for me what Netflix did for me when it first came out... consolidation. I don't need multiple apps or sources for my content when it's all so convenient and well laid out in a single app, Spotify.
Continued investment in podcasts has its own revenue potential, sure, but it's also another user acquisition and retention mechanism as well.
An unbelievable change in how music is marketed, both to fans and potential new listeners.
Spotify is continually changing the game,not just in music streaming, but in artist marketing and how brands connect with those audiences.
It wasn't that long ago that you were pushing to get your new track played on a radio station, now you want to get it featured in a highly followed playlists, or put an ad out that gives those who like similar music a quick taste of what you're all about.
