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Brian Gardner

Vice President, Strategic Partnerships at Northern

Brian Gardner is no longer the Vice President of Strategic Partnerships at Northern Commerce. As of February 2025, he is the Business Director at Diff, a VML Company, located in the Greater Toronto Area, Canada.1

Gardner has over 15 years of experience in online and digital marketing. His career highlights include:

  1. Business Director at Diff (June 2023 - Present)1
  2. Vice President, Growth & Strategic Partnerships at Northern Commerce (June 2021 - June 2023)1
  3. Director, Technology Alliances and Growth at dentsu international (August 2018 - July 2021)1
  4. Senior Executive, Salesforce Marketing Cloud at Salesforce (January 2016 - February 2017)1

Gardner's expertise lies in e-commerce, digital marketing, and strategic partnerships. He has certifications from Shopify Plus, Adobe Commerce, and Salesforce Commerce and Marketing Clouds.1 His focus is on helping clients create engaging and profitable online stores while exploring new e-commerce opportunities within the WPP network.1

Highlights

May 17 · linkedin

WPP has aggregated its commerce services under the VML brand. Through this unified approach, WPP brings its performance marketing and commerce technology, strategy, and organization capabilities together to optimize total commerce experiences. The agency is a go-to implementer of Adobe, Salesforce, Shopify, and SAP commerce platforms. Among the providers we evaluated, WPP shows strength in content production and in retail media, using GroupM’s scale as a global media buyer and its own extensive retailer and marketplace relationships with Amazon and others to help brands and retailers optimize media and transactions.

Oct 17 · linkedin

Exciting news out of WPP this am! Wunderman Thompson and VMLY&R will join forces and become VML because “The future of building strong brands and businesses requires the interconnectivity of brand experience, #commerce and customer experiences,” said Jon Cook.

Related Questions

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Brian Gardner
Brian Gardner, photo 1
Brian Gardner, photo 2
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Location

Toronto, Ontario, Canada