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Brian Gleason

Sr. Director of Lifecycle Marketing @ Darkroom | Building brands profitably via lifecycle marketing strategies | Sharing systems and frameworks that help brands delight customers

Brian Gleason is the Senior Director of Retention Marketing at Darkroom, a position he has held since January 2022.1 With over 20 years of marketing experience, Brian specializes in growth, retention, social media, and PR, having worked with global brands across various industries including sports, health and wellness, home, fashion, and apparel.2

In his current role at Darkroom, Brian is responsible for:

  1. Driving profitability and growth of the agency's Retention Marketing Department
  2. Developing and implementing client customer engagement strategies
  3. Leading lifecycle marketing strategies for clients

Some of his notable achievements at Darkroom include:

  • Driving over $50M in client retention revenue in 2022
  • Increasing department Monthly Recurring Revenue (MRR) by 94% in 2022
  • Growing the Retention Marketing Team from 5 members supporting 9 clients to 8 members supporting over 15 clients1

Prior to joining Darkroom, Brian held several leadership positions in marketing and digital strategy, including:

  • Head of Strategy at BMG Digital (October 2018 - Present)
  • Director of Ecommerce & Digital Marketing at Woodstream Corporation (July 2021 - December 2021)
  • Director of Ecommerce & Marketing at Fox Chapel Publishing (July 2020 - April 2021)
  • Director of Public Relations & Social Media Marketing at Medifast, Inc (August 2011 - September 2013)1

Brian holds a B.S.B.A. in Marketing from Shippensburg University of Pennsylvania and is certified in Klaviyo Sales and Product.1

Highlights

Jan 22 · darkroomagency.com
The Leading Performance Marketing Agency for Paid Media
Brian Gleason, Entertainment
May 29 · theorg.com
Brian Gleason - VP, Retention Marketing at Darkroom | The Org

Related Questions

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Brian Gleason
Brian Gleason, photo 1
Brian Gleason, photo 2
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Location

Lancaster, Pennsylvania, United States