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Brian Gleason

CRO and President, Retail Media@ Criteo | Revenue Growth, Global Commerce Strategy

Brian Gleason is a highly experienced and forward-thinking leader in the media industry, boasting a remarkable career spanning over 25 years focused on driving growth and fostering innovation for media companies on a global scale.

Currently serving as the Global Chief Revenue Officer and President, Retail Media at Criteo, a leading commerce media platform, Brian oversees the company's worldwide commercial operations and shapes product, R&D, and sales strategies for the retail media division, solidifying Criteo's position as a key player in commerce media.

His profound insights into the ever-evolving media landscape, coupled with his knack for delivering exceptional value to clients, have been instrumental in steering companies towards significant growth, demonstrating his unwavering dedication to advancing the industry and grooming future leaders to navigate the dynamic and competitive market environment.

Brian Gleason holds a Bachelor of Science degree from the University of Connecticut and has a solid educational foundation from high school.

Throughout his career, Brian has held several pivotal roles in esteemed organizations, including former Global Chief Revenue Officer and President, Retail Media at Criteo, former Global Chief Commercial Officer at GroupM, former CEO of Performance Media Group at GroupM, former Board Member at AppNexus, former Global CEO of [m]PLATFORM at GroupM, former Global CEO at Xaxis, former CEO of Xaxis Americas at Xaxis, former Managing Director, North America at Xaxis, former Group Chief Revenue Officer at IDG Consumer & SMB, former Regional Sales Manager at EMC, former SVP of Northeast Sales at SouthStar Funding, and former Publisher - eWEEK at Ziff Davis Media.

Highlights

Jul 26 · linkedin

As an industry, we are witnessing unparalleled growth in Retail Media. For the past two-plus years at Criteo, I have been fortunate to be at the center of it all, working alongside brands, retailers, agencies, and publishers to realize the full potential of this media channel.  It’s been the best job I’ve ever had, and I have no doubt it will only get better. #CriteoProud

I'm excited to announce my expanded role as #CRO and #President, #RetailMedia at #Criteo, where we will drive our clients' retail media success even further.  In addition to leading our global commercial organization, I will oversee the full, end-to-end execution of our retail media strategies from Sales, Product, and R&D. This will enhance efficiency and agility and elevate our clients’ activations of digital advertising's fastest-growing channel.    I look forward to scaling our business and delivering greater value to our clients, partners, and shareholders. This is an amazing journey, and it’s just beginning!

Jun 12 · linkedin

Looking forward to kicking off #CannesLions2024 week with Andy Plesser and the Beet.TV team. I’ll be diving into retail and #commercemedia with an all-star lineup of industry leaders: Jon Beill, Megan Pagliuca, Taryn Beck and Jacquelyn Baker, with a shoutout to Tameka Kee for guiding what promise to be great discussions. #BeetCannes #CriteoatCannes   Details and registration here: https://bit.ly/4bYTZMQ

Brian Gleason
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Location

New York, New York, United States