Sign In

Brian Ivanovick

VP Solutions Consulting at ActionIQ: Power Personalized Experiences at Scale.

Brian Ivanovick is a seasoned executive with extensive experience in customer data platforms and marketing technology. He served as the VP of Solutions Consulting at ActionIQ from 2019 to 2022.3 In this role, he led a team helping major brands across various industries intelligently personalize customer experiences at scale.

Ivanovick specializes in:

  1. Using data to drive revenue
  2. Running Test & Learn (experimentation) programs
  3. Creating content pipelines for personalization

He has contributed to the success of prominent platforms like Adobe Marketing Cloud (via Omniture) and Oracle Marketing Cloud (via Bluekai). His expertise lies in empowering brands to excel in the experience economy by revolutionizing customer interactions.

Ivanovick's educational background includes a Bachelor of Arts in Economics and a Master of Business Administration in Entrepreneurship and Finance from McGill University. Originally from southwestern Ontario, Canada, he now resides in New York City with his wife.

Outside of his professional life, Ivanovick is passionate about producing electronic music and enjoys spending time with friends. His LinkedIn username is ivanovick, where he shares professional insights as VP of Global Solutions Engineering.12

Highlights

Aug 14 · linkedin

"Products of the future will be designed in ways that harness the power of AI for autonomous improvement versus manual iterative development." - Jeffrey Wang, Amplitude Co-Founder and Chief Architect.

You can find a link to our AI strategy in the comments below 👇

#productanalytics #experimentation #ga4

Aug 11 · linkedin

"What we’ve learned over time is that — no matter how exciting the idea is or the kind of information you have to support it — if you’re not running controlled experiments, then you’re not confronting your ideas with reality." - Spotify Eng.

#experimentation #optimization #productanalytics

Reference in the comments below.

Related Questions

What are some key projects Brian Ivanovick led at ActionIQ?
How did Brian Ivanovick's experience at Adobe and Oracle influence his work at ActionIQ?
What are Brian Ivanovick's main responsibilities as VP of Solutions Consulting at ActionIQ?
How does Brian Ivanovick approach personalization in customer experiences?
What industries has Brian Ivanovick worked with at ActionIQ?
Brian Ivanovick
Brian Ivanovick, photo 1
Brian Ivanovick, photo 2
Add to my network

Location

New York, New York, United States