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Brian Jeong

Cofounder & CEO @ Hawthorne

Brian Jeong is the CEO and Cofounder of Hawthorne, a premium personal care brand for men that he established in 2015.12 Hawthorne offers tailored products such as fragrances, soaps, shampoos, and deodorants, customized to individual skin type, hair type, body chemistry, and scent preferences.12

Career Highlights

  • Hawthorne: CEO & Cofounder (2015 - Present)1
  • BCG Digital Ventures: Associate / Product Manager (2013 - 2014)1
  • Booz & Company: Senior Consultant, Media & Entertainment (2011 - 2013)1
  • Reluxe NYC: Co-founder (2007 - 2010)1

Education

  • Princeton University: Bachelor of Arts (BA), graduated in 20113
  • The Wharton School: Master of Business Administration (MBA), 2015 (Note: He dropped out to start Hawthorne)34

Achievements

  • Forbes 30 Under 30 in 20191
  • Techstars NYC Alumnus (2017)1
  • Hawthorne has been featured in prominent publications such as GQ, NYT, WSJ, Vanity Fair, Businessweek, WWD, Vogue, Complex, and Esquire1

Brian Jeong's entrepreneurial journey with Hawthorne began without prior experience in the personal care industry. He and his co-founder learned by engaging with over 100 experts and enthusiasts in the field, emphasizing the importance of a learner's mindset in entrepreneurship.4

Related Questions

What inspired Brian Jeong to start Hawthorne?
How did Brian Jeong's experience at BCG Digital Ventures influence his approach to Hawthorne?
What challenges did Brian Jeong face when founding Hawthorne?
How has Brian Jeong's background in consulting shaped his leadership style at Hawthorne?
What are some of the key features that set Hawthorne apart from other personal care brands?
Brian Jeong
Brian Jeong, photo 1
Brian Jeong, photo 2
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Location

New York, New York, United States