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Brian Kirkbride

Sport & fitness executive & investor.

Brian Kirkbride is a prominent figure in the fitness industry, currently serving as the Co-Executive Chairperson at Assault Fitness. However, his role extends far beyond this single position.

Career and Achievements

Brian Kirkbride is the co-founder and co-CEO of FitLab Inc., a company he established in 2019 along with Mike Melby.1 Both Kirkbride and Melby are former executives from Nike and New Evolution Ventures, bringing significant experience to their venture.1

FitLab Inc. is an integrated fitness platform that aims to redefine the fitness industry by seamlessly combining various elements:

  • Boutique studios
  • Mass participation events
  • Equipment manufacturing
  • At-home training experiences

Under Kirkbride's leadership, FitLab has developed a portfolio of 11 brands, including studios, equipment, and experiences.3

Recent Acquisitions

In a significant move, FitLab recently announced the acquisitions of Assault Fitness and RPM Training.14 This strategic decision has positioned FitLab to offer a comprehensive suite of fitness solutions, from equipment to studio experiences.

Background and Experience

Prior to founding FitLab, Kirkbride held key positions in various organizations, including:

  • Nike
  • Highland Capital
  • Cesena Football Club
  • Ragnar Events LLC
  • ELECTRIC5

Social Media Presence

Brian Kirkbride maintains an active presence on social media platforms:

  • LinkedIn: His username is briankirkbride
  • Twitter: His handle is @bkirkbride5

Kirkbride uses these platforms to discuss FitLab's initiatives and share insights about the fitness industry.24

Brian Kirkbride's extensive experience in the fitness and sports industries, combined with his entrepreneurial vision, has positioned him as a influential figure in the evolving landscape of integrated fitness solutions.

Highlights

Jul 4 · youtube.com
Brian Kirkbride - FitLab & Nike Studios - YouTube
Brian Kirkbride - FitLab & Nike Studios - YouTube
Mar 28 · youtube.com
Brian Kirkbride, Co-founder & Co-CEO of FitLab - YouTube
Mar 26 · youtube.com
230. Building an Integrated Fitness Platform with Brian Kirkbride, Co ...
230. Building an Integrated Fitness Platform with Brian Kirkbride, Co ...
Mar 7 · FinSMEs
FitLab Receives $65M Financing From Atlas Credit Partners - FinSMEs
FitLab Receives $65M Financing From Atlas Credit Partners - FinSMEs
Feb 27 · insider.fitt.co
FitLab Announces Acquisitions of Assault Fitness and RPM Training ...
Jan 14 · PRNewswire
FitLab Raises Growth Capital, Announces Acquisitions of Electric, Fitplan and Ragnar, as it Defines the Future of Hybrid Fitness - PRNewswire

Related Questions

What inspired Brian Kirkbride to co-found FitLab?
How did Brian Kirkbride's experience at Nike influence his career in fitness?
What are some of the key brands under FitLab's portfolio?
How does FitLab integrate different fitness services and products?
What challenges did Brian Kirkbride face when acquiring Assault Fitness?
Brian Kirkbride
Brian Kirkbride, photo 1
Brian Kirkbride, photo 2
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Location

Manhattan Beach, California, United States