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Brian Lange
Global Marketing Strategy Executive - Classically-Trained - Digital Transformation - Corporate Athlete - Purpose-Led - Keynote Speaker - High IQ & EQ - Servant Leader
Professional Background
Brian Lange is a dynamic and purpose-driven executive whose insight into consumer behavior and brand building has made a significant impact across various industries. With over 20 years of progressive leadership experience, Brian has held strategic roles within prestigious companies including VF Corporation, GlaxoSmithKline, and Johnson & Johnson. His distinguished career has been underscored by a relentless pursuit of excellence and innovation, consistently generating above-market rates of organizational value in roles that span P&L ownership, marketing, and enterprise capability.
Brian currently serves as the Vice President of Marketing at VF Corporation, where he applies his expertise to enhance brand positioning and drive performance marketing initiatives. He has previously made valuable contributions as the Senior Director of Marketing and Demand Creation at VF Corporation, where he played a key role in establishing comprehensive marketing strategies that align with corporate objectives.
In addition, Brian has amassed invaluable experience at GlaxoSmithKline, where he held various positions including Marketing Director for Respiratory and Cardiovascular products. During his time at Johnson & Johnson, he honed his skills in brand management as he took on challenging roles such as Senior Brand Manager for JOHNSON'S Baby and Associate Brand Manager for SPLENDA. His diverse background across fast-moving consumer goods, healthcare, pharmaceuticals, retail, automotive, footwear, and apparel has equipped him with a unique perspective on brand growth and consumer engagement.
Education and Achievements
Brian's educational background includes studying for a Master of Business Administration (M.B.A.) at Duke University, a move that reflects his dedication to continuous learning and professional development. Prior to that, he earned his Bachelor's Degree at the prestigious University of Virginia, laying a solid foundation for his future endeavors in marketing and strategic management.
In high school, Brian attended Saint Anthony's High School in South Huntington, NY, where he nurtured his interests and developed the groundwork for his expansive career.
Brian's career has not only been marked by impressive job titles but also a series of notable achievements within the industry. He is an ardent believer in the Paradox Mindset, a unique approach to leadership that emphasizes comfort with contradictions, enabling creative excellence and marketplace leadership. This mindset has fostered his success in identifying and capitalizing on opportunities that others may overlook.
Brian's commitment to professional excellence extends beyond his immediate roles; he frequently shares his knowledge as an invited speaker and panelist at prestigious industry conferences, discussing vital trends in advertising, brand-building, digital transformation, and marketing analytics. His insights into loyalty and consumer lifecycle management, combined with his belief in the significance of design-led thinking, establish him as a thought leader within the marketing community.
Achievements
Among Brian's many specialties are P&L ownership, strategy and planning, brand building, loyalty, performance marketing, e-commerce, and innovation. He excels in new product launches and has a keen eye for marketing analytics, brand positioning, and leading global teams. His emphasis on talent development and agile marketing practices reflects a holistic view of organizational growth.
Brian has also navigated the complexities of agency selection and management, ensuring optimal results in paid, earned, and owned media across campaigns. His commitment to personalization and connections planning showcases his forward-thinking approach to addressing consumer needs and preferences.
Brian's proven track record of success and his purposeful approach to leadership make him a valuable asset to any organization, driving the growth of brands through strategic innovation and a deep understanding of consumer dynamics.
