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Brian Lastovich
I Give Customer Experience & Support Leaders AI Solutions to Improve Customer Satisfaction | Head of Growth & CX Insights @ Kustomer.com
Brian Lastovich is a data-driven marketing professional with over 15 years of experience in B2B marketing, currently serving as the Head of Revenue Marketing at Kustomer.1 He has a strong background in customer experience (CX) and customer service (CS) strategies, particularly focusing on the integration of AI in these areas.2
Lastovich's career highlights include:
- Head of Revenue Marketing at Kustomer (May 2023 - Present)1
- Brief stint as Head of Revenue Marketing at Meta (October 2022 - May 2023)1
- Leadership roles at various companies including Malomo, Gorgias, and ActiveCampaign1
He is known for his expertise in:
- Demand generation and growth marketing
- AI integration in customer service
- Customer experience strategies
- Revenue marketing
Lastovich is also active in sharing insights through various platforms:
- He writes the Juice Newsletter, focusing on CX and CS thoughts2
- He moderates panels and hosts LinkedIn livestreams on topics related to AI in customer experience23
His educational background includes a Bachelor of Science in Sport Management, Marketing, and Communications from the University of Dayton, and a Stanford Innovation and Entrepreneurship Certificate from Stanford University.1
Highlights
Hey all 👋
We're hiring across the board at Kustomer, every department from what I can see!
I'm specifically hiring for 2 roles on my team:
• Content Marketing Manager • Demand Marketing Manager, Digital Events
As you can see from the postings, I think there's a real need to convey authentic marketing. Some marketers have utilized AI to replace their voice. I believe that's wrong.
I believe people want to buy from people they see and can trust. That's why we're going deeper into livestreams, events, and content - using AI to accelerate our outputs. Not replace.
Hey everyone! I'm thrilled to share that we have 2 openings for Senior Product Marketing Managers to join our marketing team at Kustomer. If you're fascinated with how AI is changing customer service and are looking for an opportunity in a fast-paced environment, (but growing profitably with $$ in the bank!) check out our openings.
Here's what we're looking for:
• A passion for AI's impact in the customer service space • 7+ years of experience in product marketing within B2B enterprise software • Exceptional storytelling skills and the ability to translate complex tech into compelling business value • A knack for working in fast-paced and ambiguous environments, bringing creativity and critical thinking to the forefront
And the best part...working with Nupur Bhade Vilas, our Head of Product Marketing who was previously at Twilio/Segment.
If you're interested, apply here and reach out to me so I can help move you forward.
https://lnkd.in/gTzafwfA
