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Brian Lastovich

I Give Customer Experience & Support Leaders AI Solutions to Improve Customer Satisfaction | Head of Growth & CX Insights @ Kustomer.com

Brian Lastovich is a data-driven marketing professional with over 15 years of experience in B2B marketing, currently serving as the Head of Revenue Marketing at Kustomer.1 He has a strong background in customer experience (CX) and customer service (CS) strategies, particularly focusing on the integration of AI in these areas.2

Lastovich's career highlights include:

  1. Head of Revenue Marketing at Kustomer (May 2023 - Present)1
  2. Brief stint as Head of Revenue Marketing at Meta (October 2022 - May 2023)1
  3. Leadership roles at various companies including Malomo, Gorgias, and ActiveCampaign1

He is known for his expertise in:

  • Demand generation and growth marketing
  • AI integration in customer service
  • Customer experience strategies
  • Revenue marketing

Lastovich is also active in sharing insights through various platforms:

  • He writes the Juice Newsletter, focusing on CX and CS thoughts2
  • He moderates panels and hosts LinkedIn livestreams on topics related to AI in customer experience23

His educational background includes a Bachelor of Science in Sport Management, Marketing, and Communications from the University of Dayton, and a Stanford Innovation and Entrepreneurship Certificate from Stanford University.1

Highlights

Jul 19 · linkedin

Hey all 👋

We're hiring across the board at Kustomer, every department from what I can see!

I'm specifically hiring for 2 roles on my team:

• Content Marketing Manager • Demand Marketing Manager, Digital Events

As you can see from the postings, I think there's a real need to convey authentic marketing. Some marketers have utilized AI to replace their voice. I believe that's wrong.

I believe people want to buy from people they see and can trust. That's why we're going deeper into livestreams, events, and content - using AI to accelerate our outputs. Not replace.

Feb 29 · linkedin

Hey everyone! I'm thrilled to share that we have 2 openings for Senior Product Marketing Managers to join our marketing team at Kustomer. If you're fascinated with how AI is changing customer service and are looking for an opportunity in a fast-paced environment, (but growing profitably with $$ in the bank!) check out our openings.

Here's what we're looking for:

• A passion for AI's impact in the customer service space • 7+ years of experience in product marketing within B2B enterprise software • Exceptional storytelling skills and the ability to translate complex tech into compelling business value • A knack for working in fast-paced and ambiguous environments, bringing creativity and critical thinking to the forefront

And the best part...working with Nupur Bhade Vilas, our Head of Product Marketing who was previously at Twilio/Segment.

If you're interested, apply here and reach out to me so I can help move you forward.

https://lnkd.in/gTzafwfA

Related Questions

What are Brian Lastovich's key achievements at Kustomer?
How did Brian Lastovich's role at Meta prepare him for his position at Kustomer?
What strategies did Brian Lastovich implement at Malomo to drive pipeline growth?
How did Brian Lastovich's time at Gorgias impact his career trajectory?
What specific marketing channels did Brian Lastovich focus on at ActiveCampaign?
Brian Lastovich
Brian Lastovich, photo 1
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Location

Greater Chicago Area