Suggestions
Brian Lawrence
Head of Sales at Clazar
Brian Lawrence is the Vice President of Sales at Clazar, a cloud GTM co-pilot for software businesses.23 He joined Clazar in June 2023, bringing over 15 years of sales leadership experience in the technology industry.13
Prior to his role at Clazar, Brian held several notable positions:
- VP of Sales at airSlate (July 2019 - March 2023)3
- VP of Sales at HelloSign, a Dropbox company (September 2014 - July 2019)3
- Senior Director of North American Sales at SLI Systems (January 2012 - August 2014)3
- Senior Director of Corporate Sales at PowerReviews (November 2010 - January 2012)3
Brian's career began at Oracle, where he quickly rose through the ranks to become one of the youngest managers at the company.4 His leadership style is characterized by building a culture of empathy, trust, and collaboration.4 He values candidates who not only perform well individually but also elevate those around them.4
At HelloSign, Brian developed a strategy to sell to developers by creating self-aware content and adapting their sales approach to cater to their new ideal customer profile (ICP).4 This strategy contributed to HelloSign's acquisition by Dropbox.4
Brian holds a Bachelor of Arts degree in Political Science and Government from UC Santa Barbara (1996) and an MBA from the University of California, Berkeley, Haas School of Business (2007-2010).3
In June 2023, Clazar received a $10 million Series A funding round.4 Brian's expertise in driving revenue growth and building high-performing teams has been instrumental in his current role at Clazar.1
Highlights
Equity. It is one of the big reasons to join an early stage tech company. It can be life changing. It has been for me.
But I find a lot of people don't really understand how to calculate it and the potential value.
Here's an example if you had two offers:
Company A offers you 1,000 shares (aka options). Company B offers you 5,000 shares.
Is Company B's offer 5x better? You need some other info to calculate that. Starting with how many shares outstanding does the company have.
Turns out that Company A has 100,000 shares outstanding and Company B has 10 million.
Your equity in Company A would be 1% but in Company B it would be .05%. So you get 5x more shares with Company B, but 20x LESS equity (ownership in the company). I don't really care about the number of shares- I care about how much of the company can I potentially own.
The key is to know how many shares are outstanding and understand what percentage your option grant would represent. A hiring manager should easily be able to get that info from Finance or HR. And if they aren't willing to provide that info, I'd look at that as a pretty big red flag.
The next part of the equation is about how much is the company worth- latest funding round, fair market value, strike price, etc.
Happy to do a post on that if people find it helpful.
Special teams. Special plays. Special players.
You can get to a million dollars in ARR with one or two people on the sales team.
But the journey to $10m and beyond is a different one.
It requires a team.
And now 80% of my job is about:
- Hiring and retaining amazing people
- Creating clear and obtainable goals
- Eliminating anything that prevents them from reaching those goals.
If I do these things 3 right, Clazar will be hugely successful.
If I mess them up, nothing else that I do matters.
Thankfully, we have a tremendous sales team in place and are continuing to add amazing people.
And I’m working hard not to screw it up 😂
