Suggestions
Brian McKinley
Vice President of Global Marketing and Customer Experience at Ingram Content Group
Brian McKinley is a dynamic Creative Marketing & Product Executive with a strong background in strategy and execution to drive growth.
With a blend of public and private global experience in Fortune 500's to start-ups, he is well-versed in digital and traditional marketing & sales across various industries like Technology, Media, Publishing, and Manufacturing.
His expertise lies in team development and growth, focusing on shaping and enhancing customer experiences to foster business success through a data-driven approach and creative problem-solving.
McKinley excels in orchestrating brand strategy & development, demand generation, omni-channel campaigns, product marketing, events, PR/communications, social media, and sales enablement.
He specializes in branding & experience design, engaging target consumers through multi-channel media strategies, and collaborating with renowned clients on brand strategies.
Data-driven, he leverages key metrics for informed decision-making and driving the right actions. Additionally, he has a proven track record in business development, leading product launches, go-to-market strategies, and establishing strategic partnerships with key industry players.
As a seasoned leader, McKinley has built and managed Marketing and product teams of various sizes, overseeing multiple departments and remote employees, including international teams.
His skill set includes strategy, branding, market analysis, customer segmentation, digital marketing, product marketing, account-based marketing, metrics & reporting, planning, forecasting, partnerships, sales strategy, and employee development.
McKinley's educational background includes an MBA in Marketing and Corporate Strategy from the University of Michigan and a BS in Business Administration from the University of North Carolina at Chapel Hill.
Formerly holding executive positions in notable organizations such as Ingram Content Group, Mood Media, DMX, Inc., and Topaz Software, he has a rich professional experience ranging from pricing and marketing roles at Dell to management consulting at ZS Associates and financial analysis at General Electric.
