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Brian Monahan
Global Client President; Head of US Ventures at Dentsu International
Brian Monahan is a prominent figure in the advertising and media industry, currently serving as the Global Client President and Head of Retail Media Solutions at dentsu international. He has been with dentsu since 2018, initially taking on the role of Head of US Ventures, where he focused on corporate venture investments and strategic research and development efforts until 2023.2
Professional Background
- Current Role: As Head of Retail Media Solutions, Monahan leads the development and expansion of dentsu's retail media business. His responsibilities include managing multi-disciplinary global client relationships and enhancing the company's retail media offerings, which aim to maximize performance for brands and retailers in a rapidly evolving market.12
- Previous Experience:
- Pinterest: Served as Head of Customer Strategy, where he significantly increased ad revenue by building a specialized team.1
- Walmart.com: Led marketing efforts that resulted in substantial traffic and sales growth during his tenure.1
- Magna Global: Managed global media trends forecasting and established strategies for major media partnerships.1
Education
Monahan holds a degree from Georgetown University, which has contributed to his expertise in marketing and client management within the digital landscape.1
Achievements
Throughout his career, Monahan has received multiple accolades for his contributions to the industry, including recognition as a Media Maven by Ad Age and an Industry Innovator award from Ad
Personal Insights
Monahan emphasizes the importance of understanding consumer behavior in today's shopping environment, advocating for innovative solutions that enhance customer engagement across various retail contexts.2
Overall, Brian Monahan's extensive experience and strategic vision position him as a key leader in shaping the future of retail media at dentsu international.
