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Brian Monahan

Global Client President; Head of US Ventures at Dentsu International

Brian Monahan is a prominent figure in the advertising and media industry, currently serving as the Global Client President and Head of Retail Media Solutions at dentsu international. He has been with dentsu since 2018, initially taking on the role of Head of US Ventures, where he focused on corporate venture investments and strategic research and development efforts until 2023.2

Professional Background

  • Current Role: As Head of Retail Media Solutions, Monahan leads the development and expansion of dentsu's retail media business. His responsibilities include managing multi-disciplinary global client relationships and enhancing the company's retail media offerings, which aim to maximize performance for brands and retailers in a rapidly evolving market.12
  • Previous Experience:
    • Pinterest: Served as Head of Customer Strategy, where he significantly increased ad revenue by building a specialized team.1
    • Walmart.com: Led marketing efforts that resulted in substantial traffic and sales growth during his tenure.1
    • Magna Global: Managed global media trends forecasting and established strategies for major media partnerships.1

Education

Monahan holds a degree from Georgetown University, which has contributed to his expertise in marketing and client management within the digital landscape.1

Achievements

Throughout his career, Monahan has received multiple accolades for his contributions to the industry, including recognition as a Media Maven by Ad Age and an Industry Innovator award from Ad. His leadership is noted for driving significant growth and innovation in retail media strategies.12

Personal Insights

Monahan emphasizes the importance of understanding consumer behavior in today's shopping environment, advocating for innovative solutions that enhance customer engagement across various retail contexts.2

Overall, Brian Monahan's extensive experience and strategic vision position him as a key leader in shaping the future of retail media at dentsu international.

Highlights

Oct 23 · theorg.com
Brian Monahan - Global Client President; Head Of Retail Media ...
Brian Monahan - Global Client President; Head Of Retail Media ...
Feb 13 · beet.tv
Retail Media Networks Unify Goals for Brands, Merchants: Dentsu's ...
Nov 30 · dentsu.com
Appoints Brian Monahan as Head of Retail Media Solutions - dentsu

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Brian Monahan
Brian Monahan, photo 1
Brian Monahan, photo 2
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Location

San Francisco Bay Area