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Brian O'Connor

Founder/Partner rethink, We are Hiring!

Brian O'Connor is a seasoned professional known for his transformative communication strategies.

He has a strong educational background, having studied at the Waterford Institute Of Technology.

Throughout his career, Brian has held key positions at various prestigious organizations, including being a former Founder & Partner at rethink, Pro Bono Partner at 60pages, Mentor at Axel Springer Plug and Play Accelerator, Executive Creative Director at Ringier Axel Springer Media AG, Guest Professor at Universit\u00e4t der K\u00fcnste Berlin, and Creative Director at Handelsblatt and Holtzbrinck Publishing Group.

Highlights

Jun 19 · linkedin

Everybody is talking about A.I. 😎 ...in the last 2 years we have created so much content, curated events and workshops regarding this theme it been a real educational journey.

Winning the German brand award for the A.I. edition off the "Einmalig" magazine has made us especially proud. The fact that we created stories and artworks using artificial intelligence and were able to develop a 360° modern Digital to Print communication rollout with a wide range of real and artificial contributors was an immense challenge and a real blast.

I would like to firstly thank the team at rethink that worked on this project, developing Podcasts to full size infographic posters 💯 Marlene Leske Noel Nicolaus Klara Stein Sabrina Francesca Ehrlich Jasmin Schöler Lutz Niemeyer Julia Swatek Tim David Pankonin Anna John Melanie Petersen

And of course the Team from the Bundesdruckerei-Gruppe for their support and immense patience in developing this project André Hewer Fabian Pinnig Anne Brüning Antonia Maas thanks for everything. 💯 😎 #teamwork #germanbrandaward2024

Sep 6 · linkedin

The Volkswagen open Space at the IAA MOBILITY is a place of dialogue and entertainment, and a driving experience all in one. It is the place where we are charged with putting the love into the love brand with meaningful interactions and great entertainment all rolled into one huge package.   We at rethink were able to use our insights from the Volkswagen activation at SXSW (180 mil. Social interactions) to create a 360° social production from Influencers to fans to the people who make the products.   In our onsite content hub, a dedicated team of editors, designers, and cutters back up our camera teams on site with our partner TeamOn GmbH Thanks to the amazing partnership with Mutabor we can extend the Volkswagen Brand purpose into social media world and beyond.   Also a big thanks to the Volkswagen team Marie-Luise Heine Sander Tjeerdsma Michael Sprankel Stefan Krilla for everything 🚀😎❤️

Brian O'Connor
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Location

Berlin Metropolitan Area