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Brian O'Kelley
Co-Founder and CEO at Scope3
Brian O'Kelley is a prominent entrepreneur and executive in the tech industry, currently serving as the Co-Founder and CEO of Scope3, a company focused on decarbonizing the media and advertising industry.14 He has a track record of building and leading companies that have defined multi-billion dollar categories.5
Key highlights of Brian O'Kelley's career include:
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Scope3: Co-founded in 2022, with a mission to provide data for systemic decarbonization of media and advertising.46
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AppNexus: Co-founded in 2007 and led as CEO until its $1.6 billion sale to AT&T in 2018.25
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Waybridge: Co-founded this supply chain technology company and served as CEO from 2019 to 2021.5
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Right Media: Served as CTO through its acquisition by Yahoo.5
O'Kelley is credited with inventing programmatic advertising and the online ad exchange.5 He has been recognized on lists such as Crain's 40 Under 40, Adweek 50, and Silicon Alley 100, and was named E&Y Entrepreneur of the Year in the New York region.4
Currently, O'Kelley is leading Scope3's efforts to expand into sustainable AI, having recently raised $25 million in funding to tackle the climate impact of the AI industry.3 He is also an active board member of LiveRamp (RAMP), Tech
Highlights
The energy grid is fascinating. We have figured out how to perfectly balance supply and demand of electricity, an increasingly challenging problem as production from renewables increases. As we start working toward widespread adoption of the GARM sustainability standards across the industry, I thought it would be helpful to do a tutorial on how the grid works and what it means for media sustainability measurement. I hope you enjoy, and please feel free to ask questions in the comments!
A year ago, I went on stage with Raja Rajamannar to present some astonishing results from a pilot led by the WFA: making advertising more sustainable also makes it perform better.
But how to turn that pilot into a product? Could we make it easy for every brand to measure their media investments through the lens of cost and carbon?
I'm so excited to announce Scope3 Media Reporting: an always-on, self-service platform that integrates directly into leading programmatic and social platforms (and soon, with ad servers) to provide comprehensive, standards-compliant carbon reporting for media. Check out the video below where I do a walkthrough of the product and see the comments to sign up for a live demo!
