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Brian O'Kelley

Co-Founder and CEO at Scope3

Brian O'Kelley is a prominent entrepreneur and executive in the tech industry, currently serving as the Co-Founder and CEO of Scope3, a company focused on decarbonizing the media and advertising industry.14 He has a track record of building and leading companies that have defined multi-billion dollar categories.5

Key highlights of Brian O'Kelley's career include:

  1. Scope3: Co-founded in 2022, with a mission to provide data for systemic decarbonization of media and advertising.46

  2. AppNexus: Co-founded in 2007 and led as CEO until its $1.6 billion sale to AT&T in 2018.25

  3. Waybridge: Co-founded this supply chain technology company and served as CEO from 2019 to 2021.5

  4. Right Media: Served as CTO through its acquisition by Yahoo.5

O'Kelley is credited with inventing programmatic advertising and the online ad exchange.5 He has been recognized on lists such as Crain's 40 Under 40, Adweek 50, and Silicon Alley 100, and was named E&Y Entrepreneur of the Year in the New York region.4

Currently, O'Kelley is leading Scope3's efforts to expand into sustainable AI, having recently raised $25 million in funding to tackle the climate impact of the AI industry.3 He is also an active board member of LiveRamp (RAMP), Tech, and the IAB Tech Lab.5

Highlights

Jan 8 · youtube.com
Scope3's CEO & Co-Founder, Brian O'Kelley, In The C Space Studio
Scope3's CEO & Co-Founder, Brian O'Kelley, In The C Space Studio
Oct 10 · businesswire.com
Scope3 Raises $25M in Funding to Expand into Sustainable AI
Jun 28 · forbes.com
Six Questions For Brian O'Kelley, CEO And Co-Founder, Scope3
Six Questions For Brian O'Kelley, CEO And Co-Founder, Scope3
Scope3 is on a mission to decarbonize media and advertising
Oct 13 · campaignasia.com
Unfinished business: How adtech pioneer Brian O'Kelley is trying to ...
My first boss: Brian O'Kelley, 'the godfather of ad tech' - Yahoo Finance
My first boss: Brian O'Kelley, 'the godfather of ad tech' - Yahoo Finance
Oct 27 · Digiday
‘There are suspicions’: Four confessions on Google’s influence over programmatic media - Digiday
Jun 22 · AdExchanger
EU Opens Google Antitrust Probe – Including YouTube's Barring Of Third-Party DSPs - AdExchanger

Related Questions

What inspired Brian O'Kelley to transition from advertising to sustainability?
How does Scope3's emissions model work?
What are some notable achievements of Brian O'Kelley in the advertising industry?
How is Scope3 integrating AI into its sustainability solutions?
What major brands are currently using Scope3's services?
Brian O'Kelley
Brian O'Kelley, photo 1
Brian O'Kelley, photo 2
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Location

Brooklyn, New York, United States