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Brian Perks

Data Strategist, Cross Channel Marketing and Demand Expert, Product Creator.

Brian Perks is a seasoned professional with over 20 years of experience in data, SaaS, sales, marketing, operations, and leadership.12 He is the Co-Founder and Principal Data Strategist at Five By Five, a company building an invite-only Data Co-Op Ecosystem focused on powering digital products.1

Career Highlights

  • Chief Strategy Officer and Founder at Five By Five (December 2020 - Present)1
  • Head of Data Acquisition and Licensing Partnerships at ZoomInfo (July 2020 - December 2021)1
  • Sr. Director of Data Acquisition and Revenue Partnerships at Bombora (July 2019 - July 2020)1
  • Chief Revenue Officer at Pipl, inc. (October 2014 - September 2017)1

Expertise

Brian has a deep functional knowledge of technical infrastructure and strategic outlook in automation and advertising technology.2 He has critically contributed to the success of leading platforms and providers, including ZoomInfo, Data.com, and Bombora.2

Education

Brian holds a B.A. in Business / HR, Management and Human Resources from Eastern Washington University (2003 - 2005).1

Brian Perks is known for his data-driven approach and expertise in cross-channel marketing and demand generation.34 His LinkedIn username is briangperks, as mentioned in the query.

Highlights

Jul 24 · linkedin

Data is the new gold in media and publishing. 💰 5x5 and the 5x5 Publishing Alliance are transforming how publishers leverage their audience data. By partnering with experts in audience management and data enrichment, we're helping publishers: Convert unknown visitors into high-value audience segments Monetize their audience through list rental, sales, and lead generation Reduce reliance on high Rev share platforms like Liveramp Are you a publisher looking to unlock the full potential of your audience data? Let's connect! #publishing #data #audiencemanagement #monetization #media #adtech #Liverampalternative #OFFRAMP

Jul 23 · linkedin

In Defense of the Cookie: An Unexpectedly Durable Vehicle for Privacy

There's been a lot of noise about Google's potential deprecation of the third-party cookie. The digital advertising and tech worlds have been on edge, anticipating a seismic shift.

It turns out, despite Google's vast resources and years of development, they couldn’t crack the code on a superior, privacy-preserving alternative. The third-party cookie, it seems, is more resilient than we imagined.

This underscores a critical point: the cookie places control firmly in the user's hands. They can revoke consent or become completely anonymous with a simple click.

While we can only speculate about Google's motivations, one thing is clear: their proposed solutions didn’t measure up.

#thirdpartycookie #digitaladvertising #privacy #google #data #technology #usercontrol #5x5

Related Questions

What inspired Brian Perks to co-found Five By Five?
How did Brian Perks' experience at ZoomInfo influence his role at Five By Five?
What are some key achievements Brian Perks has had in his career?
How does Brian Perks' leadership style impact his teams?
What makes Five By Five's data co-op ecosystem unique?
Brian Perks
Brian Perks, photo 1
Brian Perks, photo 2
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Location

Spokane, Washington, United States