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Brian Poindexter
Strategy consultant for a sustainable future
Brian Poindexter is a dynamic professional with a diverse background spanning corporate consulting, public art, activism, poetry, mythology, and performance.
He specializes in helping organizations dedicated to sustainability and regeneration to scale their impact and navigate complexity, uncertainty, and risk.
Brian excels in storytelling, understanding complexity from various perspectives, connecting unrelated concepts, and guiding teams through transformative change.
He values work cultures rooted in collaboration, deep relationships, authenticity, and inclusivity for marginalized communities.
Brian's educational background includes studying BBA, BA, Business Honors Program, and Plan II Honors at The University of Texas at Austin.
His previous roles include Consultant and Engagement Lead at A/B Consulting, Core Team member at Showing Up for Racial Justice (SURJ) - Marin Chapter, Strategic Advisor at Marin County Cooperation Team, Independent Strategy Consultant at Brian Poindexter Consulting, and Project Leader at The Boston Consulting Group.
Highlights
Lately I've been thinking a lot about the power of fictional stories. It seemed like a hobby unrelated to my professional work. Then, BAM! Things changed in less time than it takes to snap your fingers.
A week ago I was listening to a podcast between Noah Kagan and Erik Allebest when two different worlds collided in my idea universe. I felt electric tingles go down my arms. Don't you love it when that happens? The AHA: stories could be a powerful tool for corporations. But what do I mean by stories? That word seems to be used all the time these days, and I think it's getting a bad rep. Anyone who's been a management consultant knows how often we talk about stories. We're always hearing the question: "What's the story?" But I'll be honest: if these are stories we're telling, they are so often dreadfully dull. "90% of consumers think blah blah blah." "We're going to tell you today about 3 points." Snooze! I'm thinking now about the stories that are fun to hear and fun to share. The quick ones we tell each other at happy hour. Stories about what makes work exciting, or hard, or meaningful. Stories in plain English. Stories that make us feel things. Those kinds of stories can move mountains. They can shape the way people treat each other, inspire our work, transmit hard-earned experiences, and help groups to navigate rapid growth. (If I was using consulting jargon, that would be Culture, Motivation, Knowledge Management, and Change Management). A few days ago, I messaged Erik about helping Chess.com with its stories. He generously responded, and pointed me towards their open roles - not exactly what I was looking for, but sometimes you get a gold nugget when you don't expect it.
I was curious. So I went to their jobs page and watched the video describing Chess.com's culture. In the middle of the video was a PERFECT example of the kind of story I believe can be so powerful. Check it out for yourself (at the 1:30 mark): https://lnkd.in/gQSkVGSc
I would bet lots of money that if you had people watch that video in an MRI machine, that 30 seconds would light people's brains up the most. It conveys so much! The love of the game, the thrill of using their products, and the joy of developing those products. Best of all, it's accessible - anybody can perform that kind of story! It's a brilliant, totally human technology.
Imagine what could happen if this way of speaking permeated your entire organization. How much better would presentations be if they led with stories like that?
