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Brian Prezgay
Strategic Advisor at NewStore, Inc.
Professional Background
Brian Prezgay, an accomplished professional in transformation strategy and execution, serves as the Senior Vice President of Transformation Strategy & Execution at Bank of America (BofA). In this pivotal role, he acts as a principal architect of an integrated physical and digital strategy, which bridges the critical connection between the branch channel, call center, and digital organizations. Brian skillfully leads a complex portfolio of initiatives that are human-driven yet digitally enabled, focusing on future state strategy and execution, technology strategy, innovation partnerships, and various growth initiatives. His extensive experience in managing cross-functional teams and delivering strategic outcomes has made him a valuable asset in the financial services industry.
Prior to his impactful tenure at BofA, Brian founded and managed his consulting firm, Pixels & Bricks. In this role, he collaborated closely with retailers, brands, technology companies, and investors to help them establish partnerships and implement comprehensive digital and physical strategies that evolved their businesses. Brian also served as an advisor to a select group of start-ups in the retail ecosystem, exploiting his expertise to foster innovation and adaptive strategies in a competitive market.
Education and Achievements
Brian's academic foundation comes from PennWest Edinboro, where he obtained a Bachelor of Arts in Communications. This educational background has provided him with strong communication skills, essential for his leadership roles and the ability to engage diverse stakeholders effectively. As he successfully navigated through various positions, Brian has accumulated a wealth of knowledge and experience that spans multiple sectors, particularly in the realms of technology and business development.
Throughout his illustrious career, Brian has held several senior leadership positions at notable companies. Before achieving his current role, he served as the Senior Vice President and Integrated Strategy & Execution Executive at Bank of America. His versatility is further demonstrated by his previous position as the SVP, Initiatives Manager at the same institution. Brian's leadership journey with Bank of America is marked by his dedication to driving integration and result-oriented solutions across multiple channels.
Before joining Bank of America, Brian enhanced his professional repertoire as the Global Director of New Market Development at NCR Corporation. His contributions led to significant advancements in market strategies and solutions. Additionally, as the Director of Interactive Solutions at NCR Corporation, Brian honed his expertise in delivering innovative solutions, thereby developing a solid understanding of how to leverage technology for strategic advantage.
His leadership capabilities were further showcased in his role as Regional Account Director at NCR Corporation, where his strategic influence drove growth and fostered strong partnerships within his region. Brian also played a vital role in business development and partnerships while serving as the Director of Sales at Slabb Corp, which contributed to his comprehensive perspective on market dynamics.
Brian's career began with Eastman Kodak, where he held multiple roles, allowing him to accumulate invaluable experiences that laid the groundwork for his future successes. His time there helped cultivate a keen understanding of the intersection between traditional business practices and rapid technological advancements.
Achievements
Throughout his career, Brian Prezgay has consistently pursued excellence and innovation. His ability to lead transformation strategies has been recognized across the financial industry, particularly in how he manages to smoothly integrate modern technological solutions within traditional banking practices.
At Bank of America, Brian has been instrumental in designing and executing initiatives that not only improve operational efficiency but also enhance customer experience across various channels. His leadership in driving digital transformation is coupled with a keen insight into the evolving landscape of customer expectations, ensuring that his strategies remain relevant and forward-thinking.
As an advisor to start-ups, Brian has played a crucial role in fostering innovation within the retail ecosystem. His guidance has empowered emerging businesses to implement effective go-to-market strategies that capitalize on current market trends. His experience as a co-founder and advisor at The Lead has further solidified his reputation as a thought leader in the field, reflecting his commitment to mentorship and collaboration.
Outside his professional obligations, Brian enjoys a wonderful family life. Born and raised outside of Pittsburgh, he currently resides in Charlotte with his loving wife and their awesome kids. This family-centric approach resonates with his professional philosophy
Highlights
On a recent trip to Rome, my wife was craving an Iced Coffee to help ease the 100-degree heat. Given iced drinks didn’t seem as popular in Rome, we found ourselves at Starbucks. As we were leaving, my wife quipped, “I remember when I had my favorite #barista. What happened to that?" This got me thinking.
As good as any other brand, Sbux understood the power of #experience blended with #community. We’d start our day with the smiling face of a barista, who not only knew our names but signed them on cups accompanied by smiley faces and compliments that made our day. They beautifully co-opted the concept of third places and turned their shops into our offices, relaxation spots, and mid-day hide-a-ways.
Then Covid hit, we were stuck inside, and #digital became the only way to do anything, for everyone. The problem is, digital has also become the path for companies to drive out expense, by moving costs and tasks from employees to customers. The push is so strong that significant dollars are spent renovating stores, creating new machines, and deploying new processes.
The outcome is that the once personal barista has morphed into a human-robot overrun with mobile orders. and the experience that was wrapped into our overpriced lattes has disappeared. The thing that made us smile now ticks us off. Maybe one day we’ll walk in, and find a barista managing the mobile order station, who will again make us feel like Norm from Cheers.
It will be fascinating to watch as their new change agent CEO, who turned around a brand with a product problem takes on one with an experience problem.
#consumer #economy
