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Brian Smith

Digital journalist and social media enthusiast

Professional Background

Brian Smith is a dynamic journalist and innovative thinker, currently serving as the Engagement Editor at The Des Moines Register, Iowa's largest newsroom. His career in journalism began shortly after he graduated from Iowa State University in 2012, where he earned a Bachelor of Science degree in Journalism and Mass Communication. Recognizing the rapid evolution of media, Brian emphasizes the significance of not just adapting to cultural shifts but taking the lead in the media landscape. His role focuses heavily on enhancing the newsroom's social media presence and ensuring that the digital platforms surpass traditional expectations, creating new avenues for audiences to consume news.

In his journey that began with the esteemed Gannett's Talent Development Program, Brian demonstrated a strong commitment to the digital realm of journalism. He initially contributed to The Des Moines Register as an Associate Digital Editor and Social Media strategist, where he implemented creative strategies to engage readers and encourage interaction with the news. His work demonstrates a firm understanding of the intersection between journalism and technology, which is critical in today's media environment.

Before ascending to his current role, Brian served as the Director of Digital Media at Iowa State Daily, where he pioneered digital initiatives that enhanced readership and showcased innovative journalism approaches. Additionally, Brian's early experiences at the Iowa State Daily included various positions such as Online Editor, Design Chief, Copy Editor, and Senior Designer, illustrating his versatility and commitment to quality journalism.

Education and Achievements

Brian's educational background stems from Iowa State University, where he immersed himself in Journalism and Mass Communication. His academic foundation was crucial in shaping his analytical skills and understanding of the media's role in society. His commitment to lifelong learning and adapting to ongoing changes in the industry reflects his passion for journalism.

Throughout his career, he has been recognized for his innovative contributions to the media landscape. As Engagement Editor, Brian seeks to transcend traditional journalism boundaries by integrating new platforms and technologies. He is dedicated to exploring forward-thinking strategies that cultivate a more engaged audience while redefining the way news is consumed.

Notable Contributions

  • Innovative Leadership: Brian's leadership at The Des Moines Register has been pivotal in transitioning the newsroom towards a more digitally focused approach, which is essential for engaging today's audiences.
  • Social Media Strategy: His expertise in social media has not only enriched the content delivery of The Des Moines Register but has also proven invaluable in increasing audience interaction and readership.
  • Digital Media Development: As the Director of Digital Media at Iowa State Daily, Brian played a significant role in developing strategies that enhanced the online presence of the student newspaper, which has further contributed to the synergy between modern journalism and digital tools.

Brian Smith remains committed to pushing the boundaries of journalism through innovative digital strategies and leading by example in today’s evolving media ecosystem. His journey is a testament to the importance of adaptability, creativity, and a strong foundation in journalistic principles. As a valued member of the media community, Brian looks forward to continuing his work in making news more accessible, engaging, and informative for all.

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Location

Ames, Iowa, United States