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Brian Speronello
Freelance copywriter and growth strategist with over $100MM in sales for health and fitness brands. ❖ Founder of Freelance Like A Pro.
Brian Speronello is a freelance copywriter who specializes in direct marketing for health and fitness brands. He has generated more than $100 million in sales through his copywriting work and has been writing sales copy for over a decade.12
Professional Background
Career Highlights::
- Freelance copywriter working with direct consumer and health/fitness brands
- Writes ad copy, sales letters, video scripts, and other conversion-focused content
- Founder of Freelance Like A Pro, a platform dedicated to helping freelancers improve their business strategies
- Previously served as the head of global e-commerce marketing for the NHL2
Freelance Philosophy
Speronello advocates for a "barbell strategy" in freelancing, which involves:
- Spending approximately 50% of time on stable retainer clients
- Dedicating the other 50% to higher-risk projects with potential performance bonuses
- Balancing guaranteed income with growth opportunities1
Achievements
- Successfully transitioned to full-time freelancing after five years of side gig work
- Earned $116,016.01 in 12 months while working less than 20 hours per week
- Created systems to optimize freelance business operations and reduce stress3
Speronello shares his expertise through his website and aims to help freelancers build more consistent and profitable businesses.
Highlights
I was shocked when I got the latest sales figures from one of my clients.
See, I always thought that having a strong upsell was a key part of scaling a direct-response funnel. But after looking at these stats, it made me realize that the upsell may not be NEARLY as important as I thought.
Find out why your front end is could be FIVE times more important than your upsell. (Because numbers don't lie.) 👇
I sat down to talk with Allie Decker from Shopify and Omniscient Digital the other day. And it’s a good thing the mics were on and the cameras were rolling. Because in this eye-opening discussion, she got me to reveal… ▶️ How losing my biggest client ever wound up adding nearly $100,000 per year to my income. ▶️ The most contrarian opinion I have about what it takes to run a freelance business. (And why I think “online business” advice for freelancers is a scam.) ▶️ The number-one change I made in my business to break free of the feast-or-famine cycle for good. ▶️ A complete breakdown of my Landlord Retainer model — including details I’ve never discussed in public before. ▶️ In-the-trenches tips for how I’m able to get so much done in my business and enjoy plenty of free time. Including why I don’t use a to-do list, how I structure my schedule each day, and the exact breakdown of how much time I spend on client work versus non-client projects. ▶️ The hidden reason I believe you should have at least six months of expenses saved before going freelance full time. (Hint: It has nothing to do with being able to cover your expenses in an emergency.) ▶️ How I “stole” an idea from the world’s best investors to balance consistent income with aggressive growth in my business. ▶️ Plus a ton more. So check out my full interview with Allie in the link in the comments. Then when you’re done, I’d love to know what your biggest insight or takeaway is! Drop a comment and let me know. 👇
