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Brian Speronello

Freelance copywriter and growth strategist with over $100MM in sales for health and fitness brands. ❖ Founder of Freelance Like A Pro.

Brian Speronello is a freelance copywriter who specializes in direct marketing for health and fitness brands. He has generated more than $100 million in sales through his copywriting work and has been writing sales copy for over a decade.12

Professional Background

Career Highlights::

  • Freelance copywriter working with direct consumer and health/fitness brands
  • Writes ad copy, sales letters, video scripts, and other conversion-focused content
  • Founder of Freelance Like A Pro, a platform dedicated to helping freelancers improve their business strategies
  • Previously served as the head of global e-commerce marketing for the NHL2

Freelance Philosophy

Speronello advocates for a "barbell strategy" in freelancing, which involves:

  • Spending approximately 50% of time on stable retainer clients
  • Dedicating the other 50% to higher-risk projects with potential performance bonuses
  • Balancing guaranteed income with growth opportunities1

Achievements

  • Successfully transitioned to full-time freelancing after five years of side gig work
  • Earned $116,016.01 in 12 months while working less than 20 hours per week
  • Created systems to optimize freelance business operations and reduce stress3

Speronello shares his expertise through his website and aims to help freelancers build more consistent and profitable businesses.

Highlights

Apr 24Β Β·Β beomniscient.com
How to Freelance Like a Pro with Brian Speronello - Omniscient Digital
How to Freelance Like a Pro with Brian Speronello - Omniscient Digital
Apr 8Β Β·Β youtube.com
How to Freelance Like a Pro with Brian Speronello - YouTube
How to Freelance Like a Pro with Brian Speronello - YouTube
Nov 30Β Β·Β freelancelikeapro.com
About - Freelance Like A Pro
About - Freelance Like A Pro
Apr 19Β Β·Β podcasts.apple.com
How to Freelance Like a Pro with Brian Speronello - Apple Podcasts
Apr 8Β Β·Β freelancelikeapro.com
Freelance Like A Pro β€” Freelancers: Enjoy The Feast Without The ...
Freelance Like A Pro β€” Freelancers: Enjoy The Feast Without The ...

Related Questions

What inspired Brian Speronello to start Freelance Like a Pro?
How did Brian transition from a full-time job to full-time freelancing?
What are some common mistakes freelancers make according to Brian?
How does Brian's barbell strategy work in practice?
What are Brian's top tips for managing non-billable hours?
Brian Speronello
Brian Speronello, photo 1
Brian Speronello, photo 2
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Location

Jersey City, New Jersey, United States