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Brian Verne
CEO of WAVE, CEO of Phenom - - 500 Startups Batch 16
Brian Verne is a seasoned entrepreneur and sports enthusiast known for his role as the CEO of WAVE, a cutting-edge sports media platform geared towards engaging the next generation of fans.
Prior to his current position, Brian founded Phenom, a sports technology company that focused on empowering young athletes by providing them with a platform to share their stories and passion for sports.
With a Bachelor's degree in Sociology from Oberlin College, Brian has a diverse background that includes experience as a private baseball instructor, varsity hitting coach, sales and marketing manager, and intern at prestigious organizations like IMG.
Under Brian's leadership, WAVE has successfully built over 120 communities across social media platforms, amassing 30M followers, 1B+ monthly views, and generating over 50M engagements. WAVE has emerged as the 4th largest sports publisher on social media, as per the latest Shareablee report.
Highlights
“Everything we had seen and known of him, his charisma, his intelligence,” Sovereign told Boardroom, “it became even more obvious when we got a chance to meet him.”
It’s evident that Sovereign’s search to find a proper basketball counterpart to the Kelces’ New Heights worked out in a massive way. Since its launch on March 6, 2023, Podcast P has grown into a juggernaut with more than 30 million monthly views and 1.75 million followers across its social channels, including 725,000 on YouTube.
The common thread, according to Sovereign? How they’re able to demonstrate their true selves on camera, revealing the fundamentals of who they are and being comfortable demonstrating that on air.
“With Paul, that comes through that he is a very curious person, very generous in the way that he shares the space with his guests so that they can connect with him,” Sovereign said.
And in just over a year of programming, the pod has found itself on various Best Of lists. Last July, Complex named it the NBA’s top-ranked player podcast. Less than nine months after its debut, the show was named one of the top 10 sports podcasts of 2023 in Spotify‘s annual Wrapped recap.
https://lnkd.in/gkH5f96e
Cc Mack Sovereign Thank you, Boardroom.
From day one, the goal for Wave Sports + Entertainment has always been to build a Sports, Media, and Entertainment Company for the next generation of fans, so the formation, and announcement, of Wave Media Agency, is just simply in line with our core mission and vision that began 7 years ago. During that time, Wave has built many of the largest and most highly engaged fandom centric communities on the internet, which has “made our team, some of the most—call it highly sought-after experts—when it comes to short form video programming and community building,” Wave CEO Brian Verne said. “We always believed that short form video is paramount when it comes to cultivating and building fandom.”
Partners “coming to Wave are looking to acquire new fans, strengthen relationships with existing followers, and—notably—generate revenue as social moves from being a marketing-focused engagement platform to a money-driving distribution tool.”
Short form video built for social is the next frontier for sponsorship dollars, thus while billions of dollars are spent annually across more traditional inventory, the vast majority of young fans are found on social, so it was merely a matter of time before sponsorship dollars would follow.
So in short, WMA marries our production and distribution expertise to help the top leagues, rightsholders, and sports properties reach, engage, and monetize the next generation of fans.
Congrats, Team.
