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Brian Zaben

VP, Ad Tech Sales at Yahoo

Brian Zaben is a seasoned advertising technology and programmatic media professional currently serving as the Vice President and Head of Platform Sales for the Central and West Regions at Yahoo.12 With over a decade of experience at Yahoo, Zaben has been instrumental in pioneering advancements in Advanced TV, Commerce Media, Identity, and Supply Curation, areas where Yahoo DSP has established itself as an industry leader.1

Zaben's expertise extends to deploying one of the first agency trading desks, showcasing his early involvement in the evolution of programmatic advertising.1 In his current role, he leads a consultative sales team focused on delivering innovative advertising solutions to clients.

Based in the Chicagoland area, Brian Zaben resides with his wife and three boys.1 His LinkedIn profile (username: brian-zaben-3b577a9) reflects his professional journey and expertise in the digital advertising landscape.2

Recently, Zaben co-authored an insightful recap of CES 2025, highlighting key trends and opportunities in the advertising industry, particularly emphasizing the importance of control, efficiency, and adaptability for advertisers in the current market.13

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Brian Zaben
Brian Zaben, photo 1
Brian Zaben, photo 2
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Location

Chicago, Illinois, United States