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Briana Cheng

Founder at b4 + A&R at 4AD

Briana Cheng is a versatile professional in the music and media industry. She is the founder of b4, an artist management company, and also works as an A&R (Artists and Repertoire) at 4AD, a prominent independent record label.1

Briana holds a Bachelor of Arts degree in Cultural Studies/Critical Theory and Analysis from SUNY Empire State College and an Associate of Arts degree in Journalism from Queensborough Community College. Her career spans various roles in the music industry, including:

  • Founder of b4
  • A&R at 4AD
  • Publicist at Tell All Your Friends PR & Management
  • A&R at Downtown Records
  • Partner Relations at Jukely
  • Freelance contributor for VICE Media, LLC, Dazed & Confused, and Complex Media
  • Marketing & Social Media Coordinator at Mermaid Avenue
  • A&R Scout at Mom+Pop Music
  • Talent Management Assistant at BMF Media
  • Intern at XL Recordings in A&R and marketing

Recently, as of February 13, 2024, Briana announced that she has taken on a new role as label manager for Dog Show Records.3

Briana is known for her work with emerging artists and her ability to spot and develop new talent. She has been involved in signing artists like Erika de Casier to 4AD and has worked with artists such as Tkay Maidza, Hawa, 27delly, and Velvet Negroni.12 Her approach to A&R and artist management focuses on developing artists' stories and working with them on a more personal level, rather than solely focusing on existing fanbases or streaming numbers.2

Related Questions

What inspired Briana Cheng to start b4?
How does Briana Cheng balance her roles at b4 and 4AD?
What are some notable artists Briana Cheng has worked with?
How does Briana Cheng's background in journalism influence her work in the music industry?
What challenges has Briana Cheng faced in her career?
Briana Cheng
Briana Cheng, photo 1
Briana Cheng, photo 2
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Location

Brooklyn, New York, United States