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Briana Ferrigno
President, McCann Global Health & Co-Founder of Changemaker Chats
Professional Background
Briana Ferrigno is a distinguished leader in public health and communications, recognized for her unwavering commitment to social change and community empowerment. As the founding team member and current president of McCann Global Health, Briana has dedicated her career to harnessing the power of creative communications for impactful social initiatives. At McCann Global Health, a pioneering social impact agency under McCann Worldgroup, she collaborates with governmental bodies, non-governmental organizations, and corporations to form cross-cultural, multidisciplinary teams. With an emphasis on inspiring social and behavioral change, Briana's work addresses complex global challenges, leveraging innovative communication strategies
Briana has successfully managed and supported high-profile clients such as the United Nations, UNICEF, the Clinton Health Access Initiative, Johnson & Johnson, Pfizer, and AB InBev, to name a few. Under her leadership, McCann Global Health has become a beacon of change, bridging gaps between communities and leveraging creativity to foster positive outcomes in public health initiatives worldwide.
Education and Achievements
Briana’s educational journey underscores her expertise and passion for the fields of public health and communications. She holds a Master of Public Health with a focus on Health Promotion and Sociomedical Sciences from Columbia University's prestigious Mailman School of Public Health. Coupled with this, she has acquired a Master of Science in Strategic Communications from Columbia University. Additionally, she is a proud alumna of The George Washington University, where she earned her Bachelor of Arts in Communications.
Her commitment to empowering others is further exemplified through Changemaker Chats, an organization she co-founded that focuses on cultivating the next generation of female leaders. As CEO, Briana leads efforts to create an environment where women can connect, share experiences, and learn from one another in a supportive atmosphere. By hosting informal discussions with accomplished women from various fields, Changemaker Chats serves as a platform for mentoring, networking, and fostering leadership skills among young women.
Briana's work has not gone unnoticed; she is continually recognized for her exceptional contributions to both the public health sector and women's leadership initiatives. Her visibility in the industry has positioned her as an advocate for change, ensuring that the voices of women are heard and amplified.
Notable Projects and Leadership Roles
Throughout her impressive career, Briana has held several significant leadership positions prior to her role as president at McCann Global Health. She served as Vice President and Group Director at the agency, demonstrating her potential and drive for excellence in every project she undertook. Her experience at McCann Global Health also includes a previous tenure as Associate Director, which laid the foundation for her strategic vision in public health communications.
Before joining McCann Global Health, Briana held roles aimed at enhancing communication effectiveness across various organizations. She was the Senior Communications Manager at ICAP at Columbia University, focusing on enhancing the organization’s outreach and impact in global health initiatives. Additionally, her tenure as an Account Manager at Avenue A - Razorfish allowed her to cultivate a robust understanding of digital marketing strategies, essential for effective communication in today’s tech-driven world.
In her early career, Briana gained valuable experience as the Communications and Marketing Manager at the Columbia Center for Teaching and Learning and as an Assistant Media Planner at Mindshare. These positions equipped her with a well-rounded perspective on communication strategies, marketing principles, and audience engagement - skills that she now applies to her efforts at McCann Global Health and Changemaker Chats.
Briana’s commitment to empowering communities and women is evident in her passion for building organizations that foster collaboration, inclusivity, and positive change. Her ongoing projects and initiatives continue to inspire individuals and catalyze discussions around critical social issues, ensuring that her impact resonates across generations.
Achievements
Briana Ferrigno's career is marked by numerous accomplishments that highlight her expertise and leadership in public health and communications. As a founding team member and president of McCann Global Health, she has played an instrumental role in launching groundbreaking campaigns that address pressing health challenges globally. Her foresight and understanding of communication strategies have led to successful collaborations with key players in the health sector, influencing policy and public perception at a large scale.
Under her guidance, Changemaker Chats has expanded significantly, establishing a global reach and providing invaluable resources for emerging female leaders. The organization has garnered considerable attention and support, illustrating Briana's ability to create impactful platforms for women's voices and experiences.
Furthermore, her academic background from Columbia University and The George Washington University underscores a solid foundation fueling her professional endeavors, allowing her to blend theoretical knowledge with practical application effectively.
Briana's work has been celebrated within public health circles, earning her recognition as a thought leader in communication strategies that catalyze social change. Her commitment to shaping a more equitable world for women and communities reflects her longstanding dedication to creating positive impact through every role she undertakes.
