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Briana Patrick

Senior Brand Strategist at Goodby Silverstein & Partners

Briana Jade Patrick is an accomplished professional who studied her Bachelor's Degree at The University of Texas at Austin. She has gained significant experience and expertise in brand strategy through her roles at various organizations.

Currently, Briana serves as a Senior Brand Strategist at Goodby Silverstein & Partners, where she brings her strategic insights to drive brand success. She also has a background as a podcast host for the In My Element Podcast when she was self-employed.

Prior to her current position, Briana held roles such as Brand Strategist, Associate Strategist, and Associate Brand Strategist at Goodby Silverstein & Partners, showcasing her progressive growth and valuable contributions in the field of brand strategy.

Her experience also includes working as an Associate Brand Strategist at Wexley School for Girls and as a Brand Strategy Intern at Energy BBDO, further enriching her expertise and skill set in brand development and marketing.

Briana's educational background combined with her diverse professional experiences make her a dynamic and versatile Brand Strategist, adept at creating impactful brand campaigns and strategies.

With a strong foundation in branding and a track record of success in developing brand strategies, Briana Jade Patrick continues to excel in her career and make significant contributions in the field of brand marketing.

Highlights

Mar 11 · linkedin

For decades, McDonald’s has been bootlegged in anime, giving rise to variations like EgDonald’s, MaskDonald’s, and most commonly WcDonald’s. And if you know me, you know my love for anime runs deep. WcDonald's feels like the culmination of my years of fandom.

With the support of my right-hand man Patrick Hardy and Kai Chuan, I had the privilege of bringing anime’s favorite fictional restaurant to life. This project involved a significant amount of work, from hosting a multi-day anime immersion session to attending AnimeCon and ComicCon. However, what I’m most proud of is the incredible team that made this project possible. Here are some highlights:

▪ Our team worked across different time zones, spanning NYC, CST, and JPN hours. ▪ We collaborated with the renowned Studio Pierrot (known for Naruto and Boruto) to ensure authenticity in bringing this project to life. This involved humbly leaning on their expertise and embracing a truly collaborative process. ▪ We remained authentic to the process of creating and releasing anime, crafting bespoke manga ( shoutout to Acky Bright) to accompany our four episodic shorts and partnering with an emerging Japanese artist for our original soundtrack. ▪ As fans ourselves, this team fought tirelessly on behalf of anime fans everywhere. We paid homage to four genres (action, romance, mecha, and fantasy), as well as to cosplayers, gamers, and anyone touched by anime.

This only scratches the surface of the hard work, detail, and sacrifice put into this project. When I think of this project, I will think of this team and their dedication

TLDR - I collaborated with my friends to create an anime and manga, and I couldn't be more proud! There's still time to experience WcDonald's, go check it out!

Lauren Wilson Liz Lindberg Alexa Haley Olsher Eve Taylor Caleb W. Smith Alaina T. Diana Pam Marieme Sall Ben Capshaw Jeffrey Rozman Andrew D. Kristen Johnson Tania Pirozzi Nicole Lee Kaya Sror-Choi Hiromi Shibuya Kaylah Burton Elizabeth Stefan Emily Hanson jessi delfino Patrick Starke Ramona Seunath Liam Hamill Tyler Smith Nikolai C. Jackowski Wieden + Kennedy

Mar 5 · linkedin

I wrote about one of my favorite years in music and our collective obsession with it. Have a read, and let me know your thoughts.

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Briana Patrick
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Location

Brooklyn, New York, United States