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Briana Wilson
Influencer Manager and Mentor. GROW your following and LAND your dream partnerships.
Professional Background
Briana Wilson is a dynamic entrepreneur, influencer, and branding expert with a significant portfolio of experience in talent management and digital media. As the Founder and CEO of NYLA Influencers, she has made her mark in the influencer marketing landscape, guiding brands and talents to build authentic connections and maximize their reach through strategic campaigns. With her robust background in digital outreach and marketing, Briana has continually demonstrated her extensive knowledge in the ever-evolving digital landscape, helping brands navigate influencer relations with ease and creativity.
Before establishing NYLA Influencers, Briana was the Founder and CEO of Bizfluence, where she honed her skills in connecting businesses with influencers for mutually beneficial relationships that drive engagement and visibility. Her journey through the influencer marketing realm began with significant roles at industry-leading companies such as United Entertainment Group, FameBit, Fullscreen, and Bunim Murray Productions. In each of these roles, Briana has showcased her incredible ability to manage talent and integrate branding strategies that lead to successful partnerships between influencers and brands.
Briana’s depth of experience has provided her with unique insights into the industry's best practices, making her a sought-after consultant and leader in influencer marketing. Her leadership at NYLA has enabled her to work with a broader scope of brands, further propelling her career and driving innovation within the influencer marketing sector.
Education and Achievements
Briana received her Bachelor of Arts in Psychology from the prestigious University of California, Los Angeles (UCLA), where she earned a place on the Dean's List, recognizing her outstanding academic performance and dedication to her studies. This foundation in psychology has given Briana a unique perspective on understanding audiences and consumer behavior, vital for her career in marketing and influencer management. Her academic success at UCLA reflects her commitment to excellence and her ability to balance rigorous coursework with her growing interest in the fields of marketing and talent relations.
During her time in the industry, Briana has worked in a variety of influential roles that have shaped her career trajectory. As the Senior Manager - Talent and Influencers at United Entertainment Group, she took part in developing effective strategies for managing relationships between influencers and brands, demonstrating her prowess in negotiating, coordinating campaigns, and fostering professional relationships. Moreover, her role as Branded Content Strategist/Campaign Manager at FameBit required her to develop innovative campaigns, showcasing her ability to think outside the box and deliver impactful content that resonates with the audience.
At Fullscreen, as part of the talent relations team, she worked closely with influencers to enhance their visibility and align them with brands that mirror their values and audience interests. Her previous positions included significant roles in digital media and communications, laying a solid foundation for her later endeavors. Briana's career also includes valuable internship experiences at Warner Bros. Records and Concord Music, where she further developed her marketing skills and gained industry insights that inform her work today.
From her academic background to her extensive professional journey, every step of Briana's career has contributed to her development as a leader in the influencer marketing space.
Achievements
Briana Wilson has consistently demonstrated an ability to lead and innovate in the fields of influencer marketing and brand strategy. Her achievements include founding and scaling two successful influencer marketing companies, where she established valuable networks and partnerships in the digital space. As a leader, she has received accolades for her forward-thinking approaches and her commitment to nurturing talent, which is evident in the success stories of influencers she has managed and collaborated with.
Her strategic insight has allowed brands to leverage influencer partnerships effectively, achieving remarkable growth in engagement and brand visibility. With a profound understanding of digital media landscapes, Briana has successfully executed influencer campaigns that captivated audiences, driving unprecedented engagement levels and brand loyalty. Her work aligns with her vision to redefine how brands connect with their target markets through authentic storytelling and innovative marketing strategies.
Briana's impressive track record and educational background have positioned her as a respected thought leader in the influencer marketing industry, and her passion for empowering others through mentorship and guidance continues to inspire many. With her forward-looking vision, Briana Wilson remains an influential presence in the digital marketing realm, committed to driving success for brands and influencers alike.
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.