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Brianna Babb

Vice President, Brand Strategy at Allied Sports

Brianna Babb is the Vice President of Brand Strategy at Allied Sports, based in the San Francisco Bay Area.1 She has been in this role since January 2022, bringing over 3 years of experience to the position.13 Babb is known for her creative approach and strategic mindset in brand management and client relationships.

Career Highlights

  • Allied Sports: Joined as Strategy Director in early 2022 and has since been promoted to Vice President, Brand Strategy.23
  • SPARK: Served as Director of Brand Management from April 2018 to January 2022, leading the Brand Management team and overseeing strategic direction for clients like PetSmart and Dave & Buster's.1
  • PIA Agency: Worked as Director of Client Partnerships & Strategy from December 2016 to January 2018, managing client relationships for companies such as HP and Sony.1
  • NORTH: Held the position of Brand Director from May 2012 to December 2016, handling clients like CLIF Bar and Deschutes Brewery.1
  • Wieden + Kennedy: Served as Digital Account Supervisor from 2010 to 2012, managing digital creative and production teams for Diet Coke.1

Education

Babb studied Architecture and Journalism at the University of Southern California from 2002 to 2003, before completing her Bachelor of Arts in Journalism with an advertising concentration at the University of Oregon from 2003 to 2006.1

Personal Philosophy

Brianna Babb believes in originality, creativity, and the power of ideas. She describes herself as an "ego-less advocate for all ideas" and enjoys making those ideas a reality. Her approach to work is characterized by simplicity, professionalism, and a light-hearted attitude.1

As of February 2025, Babb continues to play a significant role in Allied Sports' leadership team, contributing to the company's growth and strategic initiatives.4

Highlights

May 14 · linkedin

For brands that ask us “why women’s sports”, we love to show them “why now.”   The WNBA (Women's National Basketball Association) is tipping off its 28th season and it will undoubtedly be a year full of wins for teams, players, sponsors, and fans.   Why now for brands looking to invest? Because fans of women’s sports are proven to engage with sponsors, and an ever-growing and avid fanbase that spends meaningfully is a pretty sure bet when it comes to impacting your business.    By the end of the 2024 #WNBA season, we expect to see historic growth in: - Fan count. It's more than doubled since 2021.  - Attendance. Ticket sales on StubHub are already up 93% vs. last season.  - Fan spending. It's increased nearly 300% in the past two years (before
Caitlin Clark). - Unique viewers. It reached 36M in 2023, up 27% YoY across all national networks.   At Allied Sports, we lead the shift from Sponsor to Storyteller, helping our clients move beyond the transaction to tell stories their audiences cannot ignore. In women's sports, the potential for brand storytelling is massive, and we are well-positioned to deliver on it.   #WelcometotheW

Mar 22 · linkedin

We're looking for a creative director! Super exciting opportunity especially for any of you sports fanatics out there :) Hit me up if you're interested!

Brianna Babb
Brianna Babb, photo 1
Brianna Babb, photo 2
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Location

San Francisco Bay Area