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Bridgette Orten
Founder at Rubato Media
Professional Background
Bridgette Orten is a well-respected marketing professional with a wealth of experience in digital strategy and media buying. She founded Rubato Media in November 2016 in Paris, where she has skillfully utilized the essence of the term "Rubato"—which means to vary the tempo of a piece of music—to create customized strategies for her clients. With a passion for working with entrepreneurs and brands that embody a vision, Bridgette excels in the intricate dance of marketing and monetization.
Her extensive career includes various roles within the marketing arena, notably as the Director of Strategic Partnerships at BidMotion and Matomy Media Group. In these roles, Bridgette forged strong connections that led to enhanced collaboration and the successful execution of marketing campaigns. Furthermore, she has successfully worked as a freelance marketing consultant, providing tailored services that catered to a wide array of clients, helping them navigate their branding and marketing needs efficiently.
Bridgette believes that the true power of marketing lies in the speed and efficiency of campaign execution. She draws inspiration from the Harvard Case Study on the Zara Supply Chain, demonstrating how rapid and unique product variations can lead to market dominance. Her media buying methodology is uniquely designed to adapt to fast-paced environments, allowing her clients to command attention and maintain their market edge through constant testing and optimization.
Education and Achievements
Bridgette's academic background in music, specifically in Piano Performance from the University of Tennessee-Knoxville, has not only provided her with a strong discipline in practice and performance but has also imbued her marketing strategies with a unique rhythm and creative flair. This background enables her to approach marketing with an artistic sensibility that many find refreshing and effective.
Throughout her professional journey, Bridgette has made significant contributions to the realm of digital marketing, particularly focusing on media relations and client services. Each role she has occupied has added to her expertise, making her a comprehensive resource for her clients.
Notable Achievements
- Founder of Rubato Media: Established a thriving media and marketing company focused on customizing digital strategies for a diverse range of clients.
- Director of Strategic Partnerships at Matomy Media Group: Led strategic initiatives that boosted company relationships, improving service delivery and client engagement.
- Media Buying Expertise: Developed a unique media buying process that resonates with the agility of today's marketplace, ensuring her clients stay ahead of their competition.
- Freelance Marketing Consulting: Successfully provided marketing and creative consulting services that transcend conventional practices, allowing clients to capitalize on niche markets.
Bridgette’s unrelenting curiosity and keen observational skills fuel her will to analyze data relationships across all platforms. This insightful understanding helps her to create strategies that foster substantial growth, resulting in empowered brands that resonate well with their audience. Through her organization, Rubato Media, she exemplifies how an innovative approach to marketing can lead to both creative satisfaction and business success.
tags':['Digital Strategy','Marketing Expert','Media Buying','Brand Development','Freelance Consultant','Curiosity in Data','Zara Supply Chain','Client Services','Piano Performance','Marketing Campaigns','Custom Marketing Strategies','Entrepreneur Empowerment','Performance Marketing','Business Growth'],'questions':['How did Bridgette Orten's background in Piano Performance influence her marketing strategies?','What inspired Bridgette Orten to found Rubato Media in Paris?','How does Bridgette Orten approach the balance between creativity and data analysis in her marketing campaigns?','What comprehensive strategies does Bridgette gebruiken to ensure timely campaign execution for her clients?','In what ways has Bridgette Orten's experience in various marketing roles contributed to her success as a founder?'],
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Highlights
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Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
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- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
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