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Brioney Buchan
Executive Manager B2C Businesses Qantas Loyalty Qantas Hotels & Holidays, Qantas Wine & Qantas Insurance
Professional Background
Brioney Buchan is a highly accomplished executive with over ten years of proven experience in building, developing, and leading business performance across various sectors. Brioney has a well-documented ability to effect strategic change and deliver significant new business and account management results at a scale of $1+ billion revenue, complemented by an operating budget of $30 million and a dedicated workforce of 300 employees. As a leader, Brioney has consistently driven improvements in sales performance and client acquisition and retention while enhancing customer experience and engagement. Through her innovative approach, she has facilitated year-on-year sales growth exceeding 30% above target and has achieved a remarkable increase of over 24% in sales team productivity.
In her capacity as an effective leader of high-performing sales teams, Brioney emphasizes a culture of service and excellence. She has successfully appointed, coached, and empowered sales management, instilling a sense of accountability and drive towards client experience excellence. Brioney's pioneering strategies and visionary leadership have allowed her to recognize market opportunities, building a strategic advantage over competition, and culminating in executing over $600 million in new strategic partnership business since 2012.
Education and Achievements
Brioney holds a Bachelor of Commerce (B.Com.) with a focus on Economics and Management from the esteemed University of Wollongong. This solid academic foundation has propelled her into a dynamic career where she has excelled in various leadership roles within renowned organizations. Among her notable positions, Brioney has served as the Executive Manager for B2C Businesses at Qantas Loyalty, where she is currently directing efforts to innovate and enhance customer engagement and satisfaction.
Previously, she has held multiple pivotal positions at Qantas, including the Head of Sales & Customer Operations, Head of Sales & Customer Experience for New Ventures — Insurance, Money & Travel, and the Head of Sales & Operations. Her expertise in sales strategy and operations has also extended to her time at American Express, where as Director and Head of Sales for Small Business Services in Australia and New Zealand, she made substantial contributions to the organization’s revenue and customer satisfaction metrics. Additionally, Brioney has served as the General Manager of Retail Northern Region at Medibank Private, overseeing operations across various states including NSW, ACT, QLD, and NT.
In her career journey, Brioney’s proficiency in sales leadership has been further refined during her tenure at GE Capital, where she held the roles of National Sales Leader and State Sales Leader. Her early career began at IBM as a Retail Account Representative, followed by key business development roles at RentSmart.
Notable Achievements
Brioney’s career is marked by impressive achievements that highlight her capacity as an exceptional leader and strategist. She has repeatedly driven sales team success through the thoughtful implementation and rigorous management of professional sales cycles and Key Performance Indicator (KPI) reporting methodologies. Furthermore, Brioney is known for her comprehensive talent development programs and in-depth coaching, ensuring that sales teams and their leaders possess robust and timely knowledge of products and market conditions.
Brioney has established herself as an effective developer of both in-house stakeholder and external partner relationships, maximizing opportunities for new business sales, and fostering productivity, profitability, and strategic market growth. Her ability to forge lasting partnerships and collaborate strategically with diverse teams has consistently enhanced business outcomes and client satisfaction.
In conclusion, Brioney Buchan’s extensive experience, innovative leadership, and commitment to fostering a thriving sales culture make her a standout figure in the business performance landscape. Her strategic initiatives and relentless pursuit of excellence have positioned her as a transformational leader who is dedicated to driving success within her organizations and the broader industry.
