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Brit Haarmans

Innovation lead 🌍 @TUI

Brit Haarmans is the Innovation Lead CX at TUI, a role she has held since 2022.5 She describes herself as an entrepreneur focused on collecting insights and quickly turning great ideas into real products or services.3 Prior to her current position at TUI, Haarmans worked at ANWB as an Innovation Lead in 2021.5

In her role at TUI, Haarmans has been involved in several innovative projects:

  1. She played a part in TUI's automation journey, which included the development of Thibault, an AI-powered digital travel expert.1

  2. Haarmans organizes workshops on RPA (Robotic Process Automation) and AI, exploring how these technologies can assist TUI's Product department in their daily work.6

  3. She has been promoting the use of AI for internal processes at TUI, advocating for its potential to handle routine tasks and improve efficiency.7

Haarmans is active on LinkedIn, where she shares professional insights and updates about innovation in the travel industry.24 Her approach to innovation appears to be practical and user-focused, with an emphasis on turning ideas into tangible products and services that enhance customer experience in the travel sector.

Highlights

Jan 1 · freeday.ai
Use Case: TUI's Thibault - Freeday AI
Use Case: TUI's Thibault - Freeday AI

Related Questions

What are some of the key projects Brit Haarmans has led at TUI?
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What are Brit Haarmans' thoughts on the future of customer experience in travel?
Brit Haarmans
Brit Haarmans, photo 1
Brit Haarmans, photo 2
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Location

The Hague, South Holland, Netherlands