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Britt Godshalk
Executive Producer, Plastic Pictures
Professional Background
Britt Godshalk is a dynamic force in the realm of integrated marketing and brand storytelling, with a rich professional background that spans nearly two decades. With an impressive career that blends journalism and creative leadership, Britt has made significant contributions to both the media and marketing industries. Her extensive experience includes serving as a broadcast journalist and a seasoned marketing leader, where she has honed her skills in building trusted relationships and delivering exceptional creative solutions.
Britt's journey began in Washington, D.C., where she started her career at the CBS Evening News with Dan Rather, immersing herself in the world of broadcast journalism. Over the years, she transitioned to New York, where she spent 15 impactful years at Edelman, one of the world's largest public relations firms, and held roles ranging from Executive Producer to Vice President of Communications Marketing. During her tenure at Edelman, she played a key role in leading creative efforts and strategy, shaping the firm's innovative marketing offerings and expanding their influence in the industry.
Returning to her roots in the Boston area, Brittany is currently harnessing her expertise to connect brands with talented creatives, ensuring that stories are told with clarity and creativity. Her approach is deeply rooted in listening to brands and understanding their challenges, allowing her to create tailored creative solutions that resonate with the intended audience.
Education and Achievements
Britt holds a Bachelor's Degree in History, graduating Magna Cum Laude from The George Washington University. Her academic foundation provided her with critical thinking abilities and a strong writing background, which have been invaluable assets throughout her career in broadcasting and marketing.
Some notable achievements of Britt include:
- Founding Member of Edelman’s Creative Floors: Britt was instrumental in establishing this innovative initiative in New York, which has grown to 100 creative professionals, contributing significantly to the firm's creative output across various practices.
- Expansion of the Creative Offering at the World Economic Forum: Over seven years, Britt led the creative strategy for Edelman at this prestigious international conference, establishing a presence that showcased the firm’s commitment to high-quality creative work.
- Executive Producer of Award-Winning Campaigns: Under Britt's leadership, her team produced a campaign that won prestigious Grand Prix Titanium and Promo/Activation Lions at the Cannes Lions International Festival of Creativity, reflecting her ability to produce outstanding work that captures attention on a global stage.
Britt’s journalistic background has also equipped her with exceptional presentation and storytelling skills, making her an effective communicator and leader in any creative context.
Notable Contributions
Britt’s role at Edelman was multi-faceted, ranging from her leadership in the Corporate & Public Affairs practice to her creative input on high-visibility campaigns. At Spectrum, she gained invaluable experience as an on-air reporter, assignment editor, and producer, allowing her to understand the intricacies of media production and content delivery.
Through her work at Plastic Pictures as an Executive Producer, Britt continues to leverage her deep understanding of both the creative and strategic sides of marketing, ensuring that brands achieve their goals through innovative storytelling and impactful creativity.
Personal Life
Outside of her professional pursuits, Britt is a devoted family member and passionate about community engagement. Living in the Boston area with her family, including two adventurous children, she draws inspiration from her daily interactions with them. Britt believes that learning is a lifelong journey, and her kids enrich her perspective on creativity, collaboration, and dedication.
Her enthusiasm for connecting with others in the industry and beyond highlights her belief in the power of shared knowledge and collaboration. Britt is always open to conversations that spark innovation and inspire fresh ideas.
In conclusion, Britt Godshalk embodies the essence of creativity and professionalism in the fields of marketing and branding. Her impressive journey through journalism, marketing leadership, and creative execution not only showcases her vast experience but also speaks to her commitment to excellence and integrity in her work. Whether it's collaborating with the C-Suite of major corporations or supporting individual brands in telling their stories, Britt’s passion for creativity and storytelling continues to inspire those around her.
