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Britta Koch

Sr. Research Manager at ServiceNow

Britta Koch is a seasoned professional currently serving as a Senior Marketing Manager at ServiceNow, where she focuses on post-sales customer adoption. With over 14 years of experience at the company, she has played a pivotal role in enhancing customer engagement through innovative content strategies and digital campaigns.12

Career Background

  • Current Role: Senior Marketing Manager, Community at ServiceNow (February 2024 - Present)
  • Previous Roles:
    • Senior Marketing Manager, Digital Journeys, Adoption and Customer Growth (November 2021 - February 2024)
    • Senior Research Manager (March 2020 - November 2021)
    • Knowledge Manager, Customer Outcomes (October 2019 - March 2020)
    • Principal Engagement Manager (October 2009 - October 2019)

Koch's career began in journalism before transitioning into the tech industry as a service desk agent at DuPont. She has since managed IT training and led numerous ServiceNow implementations for major organizations such as United Healthcare and Honda.23

Educational Background

  • MA in Education (Instructional Design) from American InterContinental University
  • MSA in Business Administration from West Chester University of Pennsylvania
  • BA in History from Wheaton College

Skills and Expertise

Britta Koch specializes in:

  • Strategic thinking and creative problem-solving
  • Project management (Agile/Waterfall)
  • ITIL compliance and best practices
  • Content creation and digital marketing

She is known for her ability to craft engaging content that simplifies complex information, making it more accessible to customers.23

Highlights

Servicenow - Cleverstory

Related Questions

What inspired Britta Koch to transition from journalism to the tech industry?
How has Britta's background in education influenced her approach to content creation?
What specific challenges did Britta face when implementing interactive content at ServiceNow?
How does Britta measure the success of her digital campaigns?
What are some unique features of the Cleverstory platform that Britta finds particularly useful?
Britta Koch
Britta Koch, photo 1
Britta Koch, photo 2
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Location

Stillwater, Minnesota