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Bridget Blum
Senior Manager, Go to Market Strategy
Professional Background
Brittany Blum is a highly skilled and accomplished professional with extensive experience in strategy, management, and marketing analytics. Currently, she serves as the Senior Manager of GTM Strategy at Moloco, where she leverages her expertise to drive growth and optimize go-to-market strategies for technology solutions. Brittany's exceptional analytical skills and strategic mindset have contributed to her success in various roles within notable organizations, including Salesforce and Neustar MarketShare.
In her previous position as Manager of Sales Strategy at Salesforce, Brittany focused on developing and implementing sales strategies that enhanced operational efficiency and boosted revenue generation. She also held the role of Sr. Analyst in Essentials Business Strategy at Salesforce, where she played a crucial part in shaping the company’s strategic direction and delivering insights that informed key business decisions.
Brittany began her career at Neustar MarketShare, where she was a Senior Consultant in Strategy and Marketing Analytics. Her ability to analyze data and market trends helped numerous clients to refine their marketing strategies effectively. Prior to this, she started as a Strategy Analyst and Associate Advisory Services Consultant, where she built her foundational expertise in analytics and consulting. Brittany's early career also includes valuable experiences as an intern at LinkedIn, Hint Inc., and Common Sense Media, which provided her with a well-rounded understanding of the tech and media landscapes.
Education and Achievements
Brittany's educational journey has been marked by her dedication to understanding the intricate connections between psychology, economics, and neuroscience. She completed her high school education at San Francisco University High School, renowned for its rigorous academic curriculum.
Following high school, Brittany pursued higher education at Claremont McKenna College, where she engaged in cognitive psychology with concentrations in behavioral economics, neuroeconomics, and neuroscience. Notably, she was enrolled in the Leadership Studies Sequence sponsored by the prestigious Kravis Leadership Institute. This program equipped her with the skills needed to lead effectively in various organizational settings.
In addition to her academic achievements, Brittany has made significant contributions to multiple organizations. She was President of the Face AIDS Club during her time at San Francisco University High School, an initiative aimed at raising awareness about HIV/AIDS, demonstrating her commitment to social issues. Brittany also served as Editor-At-Large for the Devils’ Advocate, showcasing her editorial skills and passion for journalism.
Throughout her various roles, she has also contributed her talents to teaching and community service. Brittany has worked as both an elementary school teacher at Global Leadership Academy and a kindergarten teacher at Temple Emanu-El, exemplifying her commitment to education and youth development. Her involvement as a peer tutor and student admissions coordinator at San Francisco University High School further highlights her leadership and dedication to mentoring others.
Notable Contributions
Brittany's career trajectory illustrates a strong foundation in analytical thinking, behavioral psychology, and strategic innovation. She has played transformative roles in shaping business strategies at leading tech companies, guided by her academic background in cognitive psychology and behavioral economics. Her contributions have led to enhanced strategic planning, increased efficiencies, and improved performance within the organizations she has served.
With a proactive approach and a focus on results-driven strategies, Brittany continues to influence the tech space positively while mentoring and uplifting others within her community. Through her dedication to professional development and commitment to strategic excellence, she has established herself as a promising leader ready to tackle the challenges of the modern market.
